Pricing is one of the marketing 4 Ps which we have covered before. If you can find a way to deliver your service or products cheaper than everyone else and not compromise on quality, you are on to a winner. Providing, of course, you can market this properly. This is the age-old conundrum of business and it is so competitive in every walk of life.
Due to the summer being so wet recently, we’re craving beautiful warm images showing the beauty of August.
Here are some of our favourite finds to bring a little bit of sunshine to your day:
- Days spent with friends
- Light, floaty summer wear
- Ice creams in the sunshine
- Pastel sorbet colours
- Exotic florals
- Infinity pools
- Sun and sand on the beach
This is a guest post written by Katie Jones from Orla James.
Since you’ve decided your wedding date, have an idea about the menu, venue, and guest lists, it’s now time to concentrate on how you’re going to capture all these memories. Your wedding day is probably going to be the most beautiful day of your life. Most of us have been dreaming about this day since we were children, and if not dreaming, then we at least know what we want for ourselves.
There will be a lot going on during the wedding itself and you might not be able to enjoy every detail that you’ve thought through. Katie from orlajames.com says that if you’re busy mingling, you might miss the entrance of your grandparents, or you might miss the pretty flower girls playing hopscotch with each other. There are always umpteen things that you might want to be a part of. At such a time, it is only the photographs that will capture all these perfect moments from your wedding.
You owe it to your partner, any future children, and family members to make this day as memorable as possible. You should also be able to revisit your memories through these photos whenever you want.
Let’s look at some ways in which you can find and work with your photographer to capture perfect wedding photos.
Website wins. We all could do with knowing how to get up the Google rankings and how to improve our online enquiries or sales, right? Visitor standards are pretty unforgiving when it comes to how long they give your site before deciding whether to stay or go; ‘dwell time’. The smallest delay or slightly unresponsive button can lead to losing that visitor for good. They demand perfection. They want a fluid experience when they are researching for a specific product or service.
Imagine that people have not experienced browsing a webpage before. Make it as simple and as intuitive as possible.
Here’s our list of top 10 website wins – in no particular order.
- The page fold rules. The top of the homepage is golden. Before you scroll, is the prime real estate. It’s, therefore, the place where you need to grab people’s attention. The temptation is cram everything important into that one space. Avoid that cluttered look – it does not inspire confidence.
- Visual impact is key. We live in an age where image and film content provide the stimulus to our digital experience. Instagram and Pinterest are testaments to that. Your site has to show your best side and your best or most unusual work will win people over. A picture (or photo) paints a thousand words, Frederick R. Barnard, 1921.
- Do not assume anything. Whilst the site must look amazing, you must also imagine that people have not experienced browsing a web page before. Make it as simple and as intuitive as possible.
- Make buying easy. If a customer is buying a photo frame, using a code or reordering prints, be triple-certain that the journey to ‘sale complete’ is flawless, fluid and uninterrupted. As easy as walking into a shop. The user experience needs to be super slick. Ask family/friends to try it out and give honest feedback.
- Do not be too clever. If you have a photo-editing page or special service as part of your site, be certain you spend the money on it to make it as good as it can possibly be. If you cannot, forget about doing it. It will be more hassle than it’s worth. Don’t do it half-baked, it’ll reflect badly on you and your brand.
- Keep it social. Make the journey between all your internet shop fronts as clean as possible. Social buttons on your site need to route to the correct link. Links to your social profiles must work properly.
- Content is king. If you are going to release regular content and imagery on Instagram, make it engaging and regular. Connect your website to give as much chance for sales and traffic as possible.
- Prepare to fail. As with your camera gear, things inevitably break down and you need a backup plan. Your website is no different and you need to make sure you have a holding page to place if things go wrong and a team you can rely on to fix it. Is the site properly backed up and securely hosted? Do you have an expert team to call on fast to sort things out in the event of a meltdown? Site downtime could be critical to your business.
- Listings. The Internet is one big list and people find you by searching. The more you appear in other places, the more likely it is people will find you and go to your page. You can never have enough mentions elsewhere.
- You do not have to sell online. But you better have a very compelling reason not to and your offline game must be watertight. Selling online is the norm for most businesses now. Appreciate face to face selling is key for many photographers, to sell the high-profit margin products, but the online after the sale can supplement this nicely. Indeed, pure online sales are consistently growing in this industry.
If you do not have a web presence at all, then this must be addressed as a matter of urgency. theimagefile can help and for £90 +VAT can build you a professional looking website with very little effort on your behalf, one that can help you generate sales income too! Website wins are not to be sniffed at.
It’s not many weeks until it’s time to head back to school so now is the time to put your business at the forefront of your customer’s mind. If you take the time and make the effort to come up with a creative promotional strategy you can:
- Promote and get your business in front of potential customers.
- Drive traffic to your website.
- Convert visitors into actual buyers.
- Strengthen your relationship with current customers.
To help maximise your sales opportunities here are three back to school marketing tips to help make your business stand out and convince customers to stop and shop!