News & Stuff | Photography and Business Blog | Theimagefile

How theimagefile can help you through this taxing time

January 31st, the deadline for tax returns, is fast approaching. Although this is a time that most of the general population would happily forget, it is something that we are required to do. However theimagefile has a way to make it a little bit easier. 

We have a tool to help you at least get some of the figures you need ready and save you some rummaging time. This tool allows you to calculate your income from all your online sales and then gives a breakdown of all the relevant information. 


The Business Plan

the business plan

The business plan is really important to give your company focus and direction. It is very easy to get sidetracked by the different facets of your business, whether it is e-commerce, social media, partnerships, new equipment, new premises, customer acquisition – the list goes on. All these parts make up the whole, but the whole is sometimes the one that needs a good review and some serious planning.


The Importance of a Brand Audit

Think of your brand as a living, breathing thing. It has a personality and characteristics which are completely unique to itself. Over time, you can watch your brand grow and guide it to achieve its full potential. However, if your brand begins to deviate from that path, then your business could start to suffer. 

Your branding is fundamental to the success of your business. It defines your business’ identity and dictates your message to your customers. If your brand fails to respond to new factors, such as new products or an increase in customers, then it can cost you loyal clients or potentially prevent you finding new ones. 

A brand audit can prevent this deterioration by analysing your current position and content and providing new insights for you to work with in the future. 


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