Facebook Advertising – Part 1

facebook-advertising-part-1

Facebook is one of the biggest and most popular social media networks, boasting over one billion active users. Thousands of businesses use Facebook to not only build and grow their client following, but to also promote and advertise their business. One of the most popular ways is through Facebook advertising. There are lots of opinions on how to get Facebook advertising to work the best for you, however we are only going to focus on the main tried and tested tips.

Before we start with the tips and tricks of Facebook advertising we wanted to cover the basics of how Facebook advertising actually works. At this current time (September 2016) Facebook advertising works through a “bidding” process. Basically when you choose to run an advert through Facebook you set a budget for that advert, which is the total amount you want to spend e.g. £50. Once you’ve set your total amount you then choose a bid – the amount you’re willing to pay to have customers see your advert and click on it or take some other action.

You also have the option of setting either a daily or lifetime budget for the advertising. This is so that it’s easy to stay within your budget. If you want to pay a certain amount per day e.g. £5 then you select the “Per Day” option in the Budget section. Facebook will never exceed this amount and the daily budget will reset each day at midnight. On the other hand you can also select a lifetime budget which continues until either your budget amount runs out or your advert end date arrives.

Now that we have those basics covered, let’s check out the tips!

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Milestone Sessions You Could Be Offering

milestone-sessions-you-could-be-offering

Many photographers now specialise in newborn photography and a newborn session is on many new parents to-do lists. However, within the past couple of years “milestone sessions” have also become increasingly popular. Not only are these a lovely addition to offer the new parents but also a great ways of tying clients in to future sessions. Here are a few ideas of milestone sessions you could be offering clients.

Note: Remember that a baby’s development can vary massively, so you as the photographer will have to be ready to change your schedule to fit the baby in. Also be aware that this can be a very sensitive area for new parents so be appreciative of their baby’s developments.

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6 Tips To Help New Parents Feel Comfortable During Their Newborn Session

6-tips-to-help-new-parents-feel-comfortable

A newborn session is something that many new parents now invest in. It’s a wonderful way of capturing those first few weeks and fleeting moments. However, for many new parents it’s also a nerve racking and overwhelming stage in their lives. Not only are they suddenly completely responsible for another human being, but they’re also trusting a complete stranger with their newborn baby. So here are six tips to help your clients feel comfortable during their newborn session.

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Repeat business

Repeat Business

Repeat business is the bedrock of a successful business, whatever the field. It is a far smoother path to generating revenue than chasing after new customers. People who are already sold on your products and way of doing things make for great champions of your business. They’re your best marketing tool for new customers.

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