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Business Review: Email Marketing

Creating a successful email marketing strategy and campaign takes a lot of time and effort. You’ve had to think of ideas, do some research and put in time to craft well-thought-out email campaigns. But how many times do you take a step back and review its performance? Let’s be honest, probably not that often. 

Without reviewing your email strategy and campaign you don’t know if your strategy is still fitting its purpose or if it’s actually working for your business. For example, your business might have launched a new service that has a completely different target market. Does your strategy include them too? 

Here are several areas to focus your efforts: 

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Business Review: Social Media

Many of us use social media to boost business, and if you do it’s important that you take care of it, keep it updated and looking it’s best. The easiest way to do this is by doing regular social media reviews and having a clear plan for how your business can use social channels such as Instagram, Facebook, Twitter and Pinterest to increase your chances of success. 

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Moodboard: January Weddings

January weddings are so dramatic – from the colours and flavours, to the dress and the weather. 

We love the rich, dark hues that are mixed with sparkling white at this time of year. It’s such a classic look and yet ever so glamorous. 

We also love how beautiful, rich food comes out at this time of year. We’re thinking gourmet roast dinners, rich hot chocolate bars and decadent doughnut desserts. 

January is also the perfect excuse for a beautiful, sparkling gown. Take inspiration from Frozen, Nanny McPhee and Cinderella for some truly stunning winter dresses. 

Finally, even though January weddings have to cope with more moody weather, we love the atmosphere this provides. Steamy, iced up windows, dramatic clouds and torrential rain can give the big day all sorts of magic, especially when it comes to photos. 

 

Business Review: Website

Every business needs an effective and attractive website to thrive. In order to keep your website in tip-top shape, you need to take care of it. Think of your website like your car. With a car, you need to get regular oil changes and services to avoid a drop in the vehicle’s performance or the engine stalling altogether. The following points should help you maintain your website to a high standard. 

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Selling on social media

Selling on social media is now becoming the norm. For small, often locally-facing, photography businesses they are super challenging to maintain. They are becoming less and less common, as other methods of selling become more popular.  The alternatives in this digital age are obvious and prolific in terms of their reach and choice. But how can you make them work to your advantage? Where should you put your energy?

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