The new year is a prime opportunity to set goals, resolutions and plans. Today we want to focus on your website – one of the most vital aspects of any business, especially if you are working solely online.
Below we have included three goals that you could set for your website this year.
I Will Improve My SEO
Your search engine optimisation is vital as it is the only way that people will find your business on Google and other search engines. This means that you need to keep on top of it and keep it up to standard. By effectively monitoring and measuring your search engine rankings and website analytics you are able to see if your efforts are paying off.
Ask yourself; would you appear when a potential client searched on Google? How long are visitors staying on your website? What does this tell you?
Here is all the information you need if you’re not sure how to start improving your SEO. Also, remember that your off-site search engine optimisation is just as important
I Will Update My Images More Often
We are all guilty of letting certain aspects of our business fall on the back burner. But as a photographer, your images have to speak a thousand words and be the focal point of your website. The best way to do this, and keep your clients interested in your site, is to keep your images updated. The more you update your images, the fresher your website will feel. Plus, search engines love a good update as they see it as the website still functioning and working and therefore worth sending visitors to.
A good rule of thumb when it comes to your website images is to try and update them every quarter. You want your site images to truly reflect your business as it is now and not be a shrine to the work you did 15 years ago.
If you find choosing new images difficult, another great way to keep your clients up to date with your latest and greatest shots is by using a blog.
I Will Improve My Website Layout
Over time, websites can become a little stale. This is easily rectified by making some small updates to your layout. Maybe your home page doesn’t pack the punch that it used to? Perhaps your navigation menu could do with a tidy up? Or maybe your text isn’t as accurate as it could be? Or are are you yet to update your site to the responsive layout?
Remember, if you want to update your website layout or have a complete overhaul you can always sign up for a Web Build. This is the perfect choice for those that don’t quite know where to start or simply don’t have time to make the changes themselves.