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3 Things You Could Offer | Cyber Monday 2020

Posted on November 10, 2020 by theimagefile under Business, Inspiration, Sales and Marketing, Seasonal Marketing Ideas, Theimagefile

Cyber Monday was a holiday created solely to boost online e-commerce and retail. In the past, you might have assumed that being a small business specialising in a service industry, such as photography, you didn’t have much to offer on such a day. However, this year, more and more consumers are turning to the internet to find great deals and sales, meaning you have more opportunity than ever before to boost potential revenue and your client basis.

But, if you are specialising in a service industry, such as photography, videography or perhaps art, what could you offer potential clients on Cyber Monday?


Virtual Training & Tutorials

Many businesses have had to adapt to remote or virtual working in recent years, particularly due to the 2020 global pandemic. However, there are some industries that make working remotely more difficult than others, for example photography.

One way you could turn your expertise and skills into “virtually” earned revenue is by offering photography remotely. For example, you could offer potential clients virtual photography training or tutorial courses. This could be a perfect venture for Cyber Monday.


Collages

Due to the global pandemic, it has been increasingly hard to organise and execute photo sessions. However, this doesn’t rule out the opportunity to earn some extra income on products, such as collages. Collages have become increasingly popular in recent years. After all, why choose one image for your wall when you could have five?

Why not offer your past clients a special discount on all collages, created from their favourite images of their past session with you? You could also use it as an enticement for future clients, by offering a collage as a special deal if they book a session.


Special Discount On Downloads

Downloads are big sellers, especially in today’s increasingly online world. Why not use Cyber Monday to increase sales from past clients by offering a special discount on digital downloads for any images taken at past photo sessions.

You could also use this as the cherry on top of a great deal for potential clientele. For example, book a session with us today and receive 10% off all future digital downloads.


So, in the past, Cyber Monday may have felt out of reach for your particular business, however, hopefully, these three ideas will have given you some food for thought for what you could be offering clients.