Last minute shoppers contribute to a large portion of most Christmas retail sales. Although you may think that December is a time to wind down your Christmas marketing, it’s worth plugging away a little longer to capture those last minute purchases. So how do you make the most of last minute shopping?
SEND A CHRISTMAS MESSAGE
Black Friday and Cyber Monday may have come and gone, however, that doesn’t mean that your marketing should come to a grinding halt. In fact, early December is a great time to send past customers a festive greeting. You could use the traditional snail mail approach and send cards or you could opt to send a Christmassy email with a seasonal greeting. For the best result, you could include a gift and special offer with your holiday wishes. This is also a great way of reminding last-minute shoppers to get their act in gear.
SUPPORT LATE SHOPPERS
One of the best ways to support last-minute buyers is to provide a range of gifts at various budgets. For example, some budget-friendly options could include mugs, mouse mats and keyrings as well as some more high-end products like luxury photobooks and canvases. Gift certificates and cards are also great for indecisive customers and those looking for a last minute gift.
BE CONSIDERATE AND FRIENDLY
Christmas is a stressful time of year for us all, but even more so for the last minute shoppers amongst us. Try to be considerate to those trying to find gifts for their loved ones at the last minute. Spread some goodwill by posting final shipping dates on your web pages, trying to answer any questions you think might come up in advance and offering great customer service at all times.