Black Friday is a tremendous opportunity for your business to bring in extra revenue as well as form relationships with new clients. However, running a successful Black Friday can be overwhelming and it can be hard to know where to start. So here are a few things to consider when preparing your business for Black Friday 2020.
An announcement bar is used to display current and important information to your site visitors and can be updated as regularly as you wish. Black Friday is an ideal opportunity to use this feature in order to keep your potential clients updated on your special offers and discounts, not to mention, any time limits on sales.
One particularly useful feature of announcement bars is that you can completely customise them – from colour and size to which pages they display on and for how long.
Pop-up boxes are another fantastic marketing feature. They are designed to display on your website periodically, according to its programmed schedule. and initiate the desired action from a visitor. This would be perfect for encouraging a visitor to purchase a product, book a session, spend over a certain amount, follow your business on social media, sign up to your mailing list or simply direct them to a separate web page listing all your Black Friday offers.
If you are offering a special Black Friday deal on products or have created a unique Black Friday package to offer to clients, you might want to consider using the proof delay feature. This feature allows you to “hold” orders for 1-28 days, giving you the chance to review cropping, retouch files or simply upload your best hi-res originals.
This gives you a little more control over the product quality that customers will be receiving and help you juggle busy times of year, such as Black Friday without getting overwhelmed.
Most businesses now have some sort of social media platform that they use to market their special offers, upcoming sessions and discounts. Make sure you prepare these avenues for Black Friday too. Some things to check on your social media include:
- All links to your social media are correct and working on your website (if you haven’t yet added your social media do this now at My Profile > About Me > Social Media Profiles).
- All links on your social media pages work and link to where expected.
- Have a list of posts prepared and waiting to be published on your social media accounts. There are lots of programmes out there that can help you create great social media posts, schedule them and make beautiful images too.
- All your business information is correctly filled in on your social media pages.
The list above can also apply to any other marketing or advertising avenues that you may use, for example, email newsletters, blogs etc.