As lockdown continues we are all looking for content ideas and ways to keep clients interacting with our business. It’s becoming increasingly difficult to know what to share or write about when the majority of jobs have been delayed until later in the year.
So, whether you have a blog, use social media or simply want to add some new content to your website here are five great content ideas. These topics can be used by any photographer, regardless of what genre you specialise in. So get writing and sharing!
Answer An FAQ Question In Detail
In our previous blog post, we discussed the importance of including an FAQ page on your website. However, FAQs also make great blog post content. Why not take one of your frequently asked questions and answer it in a detailed post?
Review A Product Or Service You Use For Work
You could talk about your gear and why you chose what you use. You might think that this isn’t of much interest to your potential clients, however, it shows your expertise and also encourages others in your industry to read your blog, social media posts or web pages. You could either talk about all of your gear or alternatively, review just one product or service you use for work.
Explain Your Editing Process
Customers like to know what they are paying for. Depending on your specialist genre, you might have more demand for specific editing processes than others.
For example, if you specialise in wedding photography you might be a master in light balancing. If you specialise in baby or child portraits you might be king or queen of the retouch. Alternatively, your “thing” might be that you don’t edit anything and that’s what makes your style stand out from the crowd!
Talk about your editing processes and you could even review some of the software you use.
Share Why It’s Important To Hire A Professional Photographer
There’s never been a better time to market yourself. Explain to your readers why it’s so important to hire a professional photographer. You could talk about the service you provide and what a client receives for their investment.
You could even visually show why professional photography is the way to go.
For example, you could show the difference between what you see versus what everyone else sees. Maybe you could illustrate this by photographing something or someone with a mobile phone as a member of the general public would, and then comparing it to an image taken with your professional high-end equipment and skills.
Share A Personal Photography Project
Just because we are in lockdown doesn’t mean you can’t share your work.
Why not start a personal photography project showcasing life under lockdown? You could share images of home cooking, homeschooling, working from home, people talking to each other from a distance or from the end of the garden path.
Alternatively, you could share images from past projects or events. Maybe you have some gorgeous photos from your last family holiday? Or perhaps you did a personal portrait session of different generations of your family?
You could even use your blog like a photo diary and share a different image per day or week.