Instagram is definitely a well-loved social media platform with over 200 million active users. Having a larger Instagram following can mean more sales for your business, more views for your website and blog and a stronger brand awareness. But how do some people gain thousands of followers? 


Rather than spending hours liking every photo in your feed, spend some time liking 5-10 photos in one person’s account, primarily in your niche. If you’re feeling brave you could even give them a follow and leave them a genuine comment. This helps to get your name out there and allows other users to discover you. 



Those who have made a success with Instagram tend to have one important factor in common – they have followed a theme for their Instagram photos within their account. Write down a few words that you want people to associate with your work or account; for example a wedding photographer might choose adjectives like “simple”, “classic”, “pastel colours” and “full of love”, whereas a newborn photographer might use “bright”, “happy”, “artistic”, “fun” and “sentimental”, then upload your photos to match your keywords.



It’s called social media for a reason! Respond to comments, leave comments, like other people’s photos and follow inspiring users. Be genuine and try to interact as if  you were actually face to face with them. 



People will only follow you if they know you’re there. So make sure you put the Instagram icon in your website footer, on your blog and announce it on your other social media platforms. 



Geotagging is when you tag the location that your photo was taken. This is particularly useful if you work in lots of different places such as at various wedding or event venues. By geotagging your photos you’re allowing other people who use the same geotag or have searched for one to potentially follow you. 



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