This article is written and provided by Freddie Tubbs. Freddie Tubbs is an email marketing professional at Australian Help. He is writing Academized study
Running a photography business is hard work. On top of being a photographer, you’re also a website operator, a manager, an accountant, a customer service advisor, a social media manager and, of course, a marketer.
If you’re trying to get your business out there in front of the masses to secure sales, you may have heard of email marketing, but how often do you use it to promote your business and connect with your customers?
Today, we’re going to explore seven key ways you can use email marketing to your advantage, helping you to promote your photography business effortlessly.
COST EFFECTIVE MARKETING
The first benefit that email marketing provides is the cost of it. Emails costs next-to-nothing to produce, especially if you’re writing and creating them yourself and using an email service to manage and send your emails will be a fixed monthly fee. Some services are even free up to 50,000 subscribers!
A LARGE LAKE TO FISH IN
When you’re posting on social media, many platforms have now made it very difficult to get your posts to the masses without paying for it. Of course, this is a budget that you might not have to spend.
However, using email marketing means that you can target and communicate with an audience from all walks of life, meaning you can easily find a diverse range of customers in an instant.
One of the best ways to connect and attract new readers is to run an email newsletter. This way, people have content to read that will get them interested in them giving you your email address which you can then use to promote to them.
YOU HAVE CONTROL OF YOUR MAILING LIST
Of course, you should never email somebody without their consent but using email marketing does give you control over who gets your emails and who doesn’t, far more control than on social media.
For example, asking a client in person for their contact information, rather than giving them a business card to contact you, is a far more effective way to build a relationship with a customer who will generate a sale.
MAKE YOUR EMAILS PERSONAL
At its core, an email is a direct one-on-one connection to your potential customers. If you’re posting on social media, you’re communicating to the masses, and it’s easy for your followers to dismiss it.
However, an email is a direct message to your reader, meaning you can get personal and talk about subjects that directly relate to your customers. Here are some online tools that can help create these emails;
- Grammarix & Via Writing – An online tool with guides to help you improve your grammar knowledge
- Ukwritings – An online copywriting tool which can create your content for you
- Easy Word Count – A free online tool for tracking the word count of your emails
- Boomessays – As recommended by the HuffPost, this is an email subject line generator for captivating subjects
- Academadvisor & Cite It In – A selection of email formatting tools to ensure your emails look great and work perfectly
- Essay Roo and State of Writing – Online editing and proofreading tools to ensure your emails are the highest quality
EMAILS HAVE FEW DISTRACTIONS
When you’re on social media, or even on your website, there tends to be a lot going on that can draw your customers attention away from your content, such as instant messages, adverts and other posts.
However, in your emails, it’s just your reader and your content which means they’ll be paying much more attention to what you have to say. This means you’ll need to carefully choose your content to ensure that it’s having the maximum effect on your reader, enticing them into what you do and why they should choose you for as their photographer.
A WIDE VARIETY OF CONTENT
Of course, nobody is going to want to continuously read emails from you if all they say is that they should be investing in your services. However, as a photographer, there are many things you can do to make things more exciting.
“You should have a large database of images and videos that you’ve created over time, so why not share some of your best to make your readers think ‘wow!’ When it comes to them needing a photographer, you can guess who they are going to choose”, – explains John Sproles, an Email Marketing Consultant at Assignment help.
PROMOTE YOUR OTHER CHANNELS
If you have social media pages, a website, an Instagram portfolio, perhaps even a blog, you can use your emails to promote these other channels.
Traditionally, you’ll see businesses put links to their pages in the footer of the email, but there’s no reason why you can’t actively promote your channels in your emails, for example, showing your most popular posts or photos of that week.
As you can see, there are many benefits that email marketing techniques can provide to your photography business. By connecting with your readers in a personal and engaging way, you can be sure to boost the number of bookings you have, naturally increasing your rate of success.