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Sales techniques

Sales techniques have been transformed in the digital age. They’ve changed the fabric of almost every facet of life and the way we operate our systems of work and business. That does not mean that we should change the way we sell, generate business or communicate with prospects.  The mechanism may have changed but the old tactics to generate a sale or finding a client are tried and trusted. The availability of information online simply speeds up the process.

It also speeds up everything else. Customers have access to huge amounts of research and pricing information. So, it makes your job harder in order to simply stand out. It also implies that you cannot inflate pricing unnecessarily in respect of your competition, without good reason of course. It provides an almost level playing ground for products that everyone can offer. Being creative is the key factor.


Sales: Sales techniques

If you Google sales quotes, these are some of the results you get.

Sales techniques pic

Any honest salesperson will tell you that 90% of those quotes are correct and that attitude, motivation, desire and sheer enthusiasm are key sales techniques helping you gain success in business. Having a great product helps enormously of course.


7 Sales Tips For Newborn Photographers

We’ve told you all our tips and tricks for becoming a professional newborn photographer, and now we’re focusing on sales tips. Obviously, your main aim as a newborn photographer is to sell baby images to parents, but how do you start? And what’s the best way to boost sales?


Sales up-skilling and product diversity

sales up-skilling and product diversity

Sales up-skilling and product diversity will drive more business and boost profits. The more sales that happen, the more it becomes clear that building relationships and having some kind of connection, however fleeting, are big factors. Simple things like learning someone’s name and not forgetting it next time around, or following up with a piece of news or link to a website that they find important to their search sound basic things, but are fundamentals to establishing a meaningful connection. It illustrates care and attention and sets you apart from the competition.


Sales promotions!


Sales promotions – using time and excitement!

We’ve talked plenty about relationships and the benefits of long-term building but what about the street market skills, the flashy sales tactics and short-term wonder? This is just as important to your sales strategy in terms of revenue and it will sometimes lead to strong, long-term clients. The important thing here is recognise those customers needing a quick-fix and those that need more attention to a more established problem or need. It’s easier said than done though.


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