Tweet Perhaps the greatest element of social media for business is the ability to have conversations with your potential customer and other businesses. Much like a physical store, although you can’t really leave your shop when its open! Establishing your voice goes hand-in-hand with your identity online, and it’s important to understand you may not […]
Tweet Facebook may have plenty of detractors for the way it delivers advertising or seems to control your feed by the dastardly algorithm conspiracy, but it still delivers the best value for brands and individuals by it’s sheer reach and user base. Crucially for the photographer and visual creatives, it is the leader in shared […]
Tweet The buzz words in marketing for the last year or two have been ‘social media’ and ‘content marketing’, for good reason. Social media has driven brand conversations between consumers and content marketing has been the currency of that conversation, in the form of images and videos facilitating storytelling.
TweetTrusted expertise, the best sales tool – fact! “Men of genius are admired, men of wealth are envied, men of power are feared, but only men of character are trusted.” Zig Ziglar One of the great foundations of good sales practice is establishing trust between seller and buyer. And this trust is built on integrity […]