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Social media: Voice and identity

Posted on November 10, 2014 by Rich under Sales and Marketing, Social Media and Blogging
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Tweet Perhaps the greatest element of social media for business is the ability to have conversations with your potential customer and other businesses. Much like a physical store, although you can’t really leave your shop when its open! Establishing your voice goes hand-in-hand with your identity online, and it’s important to understand you may not […]

Social media: Facebook do’s and don’ts

Posted on March 16, 2015 by Rich under Social Media and Blogging
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Tweet Facebook may have plenty of detractors for the way it delivers advertising or seems to control your feed by the dastardly algorithm conspiracy, but it still delivers the best value for brands and individuals by it’s sheer reach and user base. Crucially for the photographer and visual creatives, it is the leader in shared […]

Marketing: Content Marketing

Posted on February 16, 2015 by Rich under Sales and Marketing, Websites and SEO
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Tweet The buzz words in marketing for the last year or two have been ‘social media’ and ‘content marketing’, for good reason. Social media has driven brand conversations between consumers and content marketing has been the currency of that conversation, in the form of images and videos facilitating storytelling.

Trusted expertise, the best sales tool

Posted on May 25, 2015 by Rich under Sales and Marketing
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TweetTrusted expertise, the best sales tool – fact! “Men of genius are admired, men of wealth are envied, men of power are feared, but only men of character are trusted.” Zig Ziglar One of the great foundations of good sales practice is establishing trust between seller and buyer. And this trust is built on integrity […]

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