Building the business
Building the business is, for most of us, the aim of the game. To be able to sell more products, more services, without impacting financially or from a quality aspect is the measure of your company’s success. At what point does expansion become a burden on your business? When should you take the high road […]
Building your community
Building your community and learning how to localise your business when you start, is one of the fundamental aspects of being a successful photographer. Every photographer has to be able to market themselves locally and partner with other local businesses. This will enable you to build a community both on and offline. One feeds the […]
Building an effective social media campaign
Building an effective social media campaign can be, well quite tricky to say the least. “You can’t win anything with kids” – Alan Hansen It’s a common perception that the younger generation are savvier when it comes to social media and how best to use it. Mr Hansen was notoriously proven wrong with the above […]
Trusted expertise, the best sales tool
Trusted expertise, the best sales tool – fact! “Men of genius are admired, men of wealth are envied, men of power are feared, but only men of character are trusted.” Zig Ziglar One of the great foundations of good sales practice is establishing trust between seller and buyer. And this trust is built on integrity […]
Marketing: Building your brand
Building Your Brand Previously we’ve talked about defining your service, identifying your market and the basics of PR and marketing. As you become established, your company (and you) start to become recognised as a brand. Trust in your services is also about having trust in your brand. To quote a certain Mr Branson: “Brands exist […]