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Marketing: Customer service

The blurred lines with sales are unavoidable and today’s marketing function in all business has a large ROI (return on investment) price tag attached to it. It is pointless creating a wonderful shop front if there is no incentive or even footfall to pass it by. As with most things, simple communication is often the most effective. The way you communicate with your customer from the first potential business conversation to the last chat you have with them about their friend who might need your services is all-important. It defines you and your service.

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Brand Audit: Services

Some people feel frustrated with their business for two reasons – they feel that they aren’t spending as much time as they want on a client or personal project and too much time is being spent on administrative tasks. These frustrations are a great reason to re-evaluate your current business situation and achieve your business goals.

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3 Ways To Obtain Customer Testimonials

3 Ways To Obtain Customer Testimonials

Think of the last time you bought a product or booked a service online. Where did your search start? If you’re like most potential customers, probably with a little bit of research followed by a good look at some customer reviews. Why? Because reviews are personal and real. They are not published by the company selling the product or offering the service, they are not written by a professional or exaggerated with marketing lingo in any way. They are written by people just like you. For this reason, we tend to trust customer testimonials more than anything else. They’re also great for your search engine optimisation, so how do you get your customers to review your business?

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6 Ways To Obtain More Customers

6 Ways To Obtain More Customers | blog.theimagefile.com

We all know that in order to grow our businesses, we need to grow our customer base. But finding the time to round up new customers can be a bit of a challenge. What you need is a strategy that helps attract more customers without a load more work. Here are six easy ways to help boost your customer base!

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Are You Creating Customer Loyalty?

Nowadays customer service really is the “new” marketing. Consumers now have access to an endless amount of information about your business, and research shows that customers who feel taken care of are more inclined to buy from you again. On average, 80% of respondents share the belief that the key to small business success is highly dependent on the satisfied customer.

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