Instagram is a free and simple way to share your pictures with others. The picture or video, can be customised with filters and creative tools so it’s really easy to use. You can find people to follow based on things you’re into, and be part of an inspirational community.
Most top photographers have large followings on Instagram, for very good reason.
They are visual communicators and other social mediums just don’t offer the same ease of sharing or love of commenting on images. With a highly shareable platform, and also as part of Facebook, the benefits of showcasing your work are obvious.
Whilst this is all well and good, it’s important to remember that most images are viewed on a mobile device, quite a small screen, and images need to work for that size. There are also some great professional apps out there with tools to enhance and adjust your images, and by showing a mastery of these tools gives you an added cachet.