While Black Friday is generally a day for retail stores to thrive and Cyber Monday is one of the most successful days for online sellers, Small Business Saturday (5 December) is intended to help boost sales for small businesses.
This year, more than ever before, there has been a huge shift in focus to the small businesses throughout our communities with many people pushing the idea to shop local, shop small and help the small business entrepreneurs of the country. This has been magnified tenfold in the lead up to Christmas.
So here are few things you can do to boost your business on Small Business Saturday.
Spread The Word
Small Business Saturday is all about community and shopping local. So, spread the word about your special offers, discounts and products by communicating often with your customers as well as your local community.
One of the easiest ways of doing this is through social media. Be sure to schedule multiple posts in the lead up to Small Business Saturday to encourage consumers to check out your business and everything you have to offer.
Also, many local communities have social media pages themselves. So, why not tag them in your posts or actually get in touch with them to find out if they would be willing to share your posts on their social media platforms.
Another area to promote your special offers would be on your website. Not only could you have a dedicated Small Business Saturday web page, explaining the offer in full as well as showcasing lots of your beautiful images, but you could also use features such as pop-up boxes and notification bars to get the message in front of as many visitors as possible.
Promote With A Cause
The whole idea behind Small Business Saturday is to encourage shopping small, shopping local and helping our local communities out. Try to connect your business with those causes to gain support from local people and emphasise the idea that supporting your business not only helps you, a small business owner, but also is an investment in their local community. And what better time to do this than in the lead up to Christmas?
Launch A Promotion Or Offer
Even if you are also marketing a Black Friday offer and a Cyber Monday discount, launch a new promotion for Small Business Saturday. This will not only keep your website, social media, email etc updated, fresh and full of new content regularly (which is great for SEO and engagement) but will also act as an incentive for clients to take advantage of the special “one-day” or “weekend” discount, even if they have already invested in a previous promotional offer.
Engage With Other Businesses
If there are a lot of small businesses in your area, why not engage with each other to build momentum and help everyone out. You could create a dedicated Facebook group or page, a Twitter hashtag or share a post from each business on your Instagram accounts (many people have been doing this anyway to help other consumers find great small businesses to support). By working together you have a really good chance of increasing visibility and attention from local consumers as well as national ones who are looking to shop small this season.
Build Your Customer Base
At the end of the day, Small Business Saturday is a promotional event and therefore a great opportunity for you to increase your customer base. Whatever you decide to offer, make sure you are capturing customer’s contact details as well as encouraging them to follow you on social media.
Reach Out To Existing Customers
Small Business Saturday is all about supporting each other and especially those entrepreneurs local to us. Reach out to your existing, loyal clientele and ask them to share your Small Business Saturday promotions with their friends, families, work colleagues etc. You can always sweeten the deal by creating a bit of competition e.g. To be in with a chance of winning a special Small Business Saturday products package, please share our special offer and make sure you tag us!