TweetAs a photographer, you are in a unique position. You have the opportunity to offer both traditional product-based gift cards but can also branch out into much-sought-after experience gift vouchers too. I’m sure we have all had experience with traditional gift cards. The concept is that the customer purchases a gift voucher of particular value […]
TweetWe all have reasons to show our appreciation to those special people in our lives. From birthdays and anniversaries to celebrating life’s big moments. Knowing what would be a great gift can often be difficult and in this day and age, many of us already own everything we need. This is where a voucher can […]
TweetEarlier in the week, we discussed how you can improve your on-site SEO. Although your on-site SEO is incredibly important and is solely affected by your efforts, off-site SEO holds a significant amount of clout with the search engines too.
TweetThe other day we discussed FAQ pages and why they should be utilised by every business. Not only do they save you, the photographer time and effort but they also help your customers easily find the information they need, improving the client experience. However, one of the biggest questions we get asked about FAQ pages […]
TweetLet’s start right at the beginning and talk first about search engine optimisation in general. Search engine optimisation is the way in which search engines, like Google, decide where your website should rank on their results page, but also how relevant it is to potential clients. At the end of the day, Google and other […]