In the creative industry a huge percentage of business comes from past clients. This is why it’s so important to build great client relationships. One of the easiest and most cost effective ways of doing this is to use email marketing. So here are seven types of emails you should be sending to your clients to build strong customer relationships.
Even if photography is your dream job and you love it more than anything else, it’s not always easy to stay on task. It can be really easy to put off the more dull parts of working for yourself, and find that hours have passed while you’ve scrolled through Facebook. However you need those little breaks to stop feeling burnt out throughout the day, so here are a few ways to productively procrastinate.
Establishing customer trust is one of the most important and easiest ways to build your business. If you trust someone, you’re going to want to work with them! So here are my top three ways to establish customer trust.
When you decide to go into business for yourself, you are accepting risk and reward, however stressful that may seem! Not knowing if you are going to generate sales, make money or if people are going to like your photography is a big hurdle to overcome. Self confidence is very important.
The biggest challenge facing any business, assuming income and clients have been secured, is finding and employing talent or employees.
Confidence in others you employ or outsource to is the same thing: they must understand your proposition and be completely comfortable in your shoes. The biggest challenge facing any business, assuming income and clients have been secured, is finding and employing talent or employees. Outsourcing therefore becomes an extremely viable option but it’s important to do your homework on them and your market:
When it comes to managing your business, income can be a tricky thing to master. Some of you may have heard others make comments such as “I keep everything in my business account and then when I need to pay for something, like my mortgage, I transfer the money.” Or perhaps; “I just booked a wedding, so there’s another deposit I can use this month.”
There are two problems with these statements:
- Your “Business” and “Personal” earnings should be kept separate.
- Deposits are for future events. Not income…yet!
Here are two tips to solve these two issues.