We all know that word of mouth referrals and returning customers are a great source of business if you can get it to work for you. So how do you get your customer to come back or pass on your details to their friends and family? By adding eye-catching banners within your automated Invoice emails you can prompt your existing customers to talk about you on their Facebook page, Twitter feed, join your Mailing List for new promotions, make another order, or view a different area of your work.
Domain names have always been a great source of confusion and debate. With the recent launch of new generic top-level domains (also known as gTLD’s), I thought it might be worth explaining a little about them. This is not in any way a definitive guide but hopefully, will answer some of the questions we receive on this topic.
The browser title appears at the very top of the browser window. It is the most important words for indexing your website page by the search engines, even though it is not displayed on the page. The search engines see this sentence and display it as the title link in the search results page (the bit that links to your site) just above the meta description.
It’s sort of fitting that as we launch WordPress blogs within theimagefile system that we write a blog post about it. Over the next few posts we going to discuss:
- What makes a good blog for a photographer
- How to maximise the use of a blog for search engine optimisation
- How to maximise the use of a blog to interact with your site visitors and prospect customers
- How a blog can attract new visitors with the potential of converting some of them into paying clients who appreciate your experience, expertise and professionalism within the imaging industry.