TweetLanding pages are standalone web pages, created specifically for the purposes of a marketing or an advertising campaign. There is a strange statistic that says less than half of all UK websites in the B2B marketplace use landing pages.
TweetPeople often need incentives to make purchases, especially in a retail climate which is shifting towards purchasing less. Buying is now a more considered affair where company credentials are being studied, as well as the product which is being sized up. Ethical values, financial transparency, sustainable supply chains, locally-sourced materials, satisfactory employee conditions – these […]
Tweet Competitors, ah, those darn annoying competitors! I guess they keep us on our toes but standing out from your competitors is no easy task in the world of photography. You may think you take better photos/provide a better service than your rivals. But to the new customer, how do you convey this?
Tweet As the launch of the General Data Protection Regulation (GDPR) nears (25 May 2018) I wanted to bring you up to date with what theimagefile is doing to smooth the way in making sure your website is ready and compliant. First, here’s some background on what we are doing and to put minds at […]
Tweet Think of your brand as a living, breathing thing. It has a personality and characteristics which are completely unique to itself. Over time, you can watch your brand grow and guide it to achieve its full potential. However, if your brand begins to deviate from that path, then your business could start to suffer. […]