Christmas is coming. Am I mad? It’s only April. Christmas and other seasonal events do come around so quickly. Easter. Wedding anniversaries of clients. Birthday’s, etc. Why does there never seem to be enough time to effectively take advantage of these prime periods? It’s down to our planning, or lack of it, in most instances.
This article is written and provided by Freddie Tubbs. Freddie Tubbs is an email marketing professional at Australian Help. He is writing Academized study blog and is a guest writer at the Atlantic and Bigassignments blog. We’re thrilled to share his email marketing advice for photography business. Thank you for sharing your insights and knowledge with us!
Running a photography business is hard work. On top of being a photographer, you’re also a website operator, a manager, an accountant, a customer service advisor, a social media manager and, of course, a marketer.
If you’re trying to get your business out there in front of the masses to secure sales, you may have heard of email marketing, but how often do you use it to promote your business and connect with your customers?
Today, we’re going to explore seven key ways you can use email marketing to your advantage, helping you to promote your photography business effortlessly.
Sales techniques have been transformed in the digital age. They’ve changed the fabric of almost every facet of life and the way we operate our systems of work and business. That does not mean that we should change the way we sell, generate business or communicate with prospects. The mechanism may have changed but the old tactics to generate a sale or finding a client are tried and trusted. The availability of information online simply speeds up the process.
It also speeds up everything else. Customers have access to huge amounts of research and pricing information. So, it makes your job harder in order to simply stand out. It also implies that you cannot inflate pricing unnecessarily in respect of your competition, without good reason of course. It provides an almost level playing ground for products that everyone can offer. Being creative is the key factor.
Mother’s Day is only a couple of weeks away. This means preparing your business for a boost in sales and bookings, not to mention a new Mother’s Day page set to download!
The new Mother’s Day page set is completely customisable so you can alter it as you see fit. Perhaps to suit your customer needs better and to meet your business requirements more accurately? It’s absolutely fine for you to use the images displayed on the example page set however, we suggest that you change them to show your own work. This will give a better example of your unique style and show clients exactly what they are investing in.
We’ve given four offer ideas to inspire you (not all shown below). These include; Our Mum, Mum-To-Be, New Mum and Mummy and Me. We’ve included a few examples below!
Creating a successful email marketing strategy and campaign takes a lot of time and effort. You’ve had to think of ideas, do some research and put in time to craft well-thought-out email campaigns. But how many times do you take a step back and review its performance? Let’s be honest, probably not that often.
Without reviewing your email strategy and campaign you don’t know if your strategy is still fitting its purpose or if it’s actually working for your business. For example, your business might have launched a new service that has a completely different target market. Does your strategy include them too?
Here are several areas to focus your efforts: