Business planning is best done this time of year. If you can set time aside to do this of course. In the back of your mind, and increasingly in the forefront, as 2018 moves along, 2019 should be making rustling sounds and creeping into your planning as you make firm decisions for the current period.
PR is often overlooked with all sizes of business – big and small. The adage that all PR is good PR is not true! Like the rest of your business, proper planning can avert any horror stories and properly boost your profile and ultimately your sales.
If you hadn’t already noticed from the banners in every shop window and the overwhelming amount of stationery in the supermarkets, next week is back to school week. This is often a bittersweet time for parents and students alike. After all, there is nothing more exciting, nervewracking and emotional than a first day. This is especially true if your child is starting nursery for the first time, moving up to “proper school” or starting their last ever year of education before moving on to bigger and brighter things. So why not maximise on this time by offering parents a photo shoot.
Working on the business, not in the business is a term you may have heard before. But how do you put this into practice? Being the custodian of your business, there is a massive subconscious tendency to work every hour in the day. To ensure you are doing everything you can to make it a success. For some, there is no getting around this and those hours will be put in. The smarter way to go, with the greatest respect, is to work smarter and more efficiently. Effective work only happens when there is focus and intensity on the task at hand.