News & Stuff | Photography and Business Blog | Theimagefile

Sales and Marketing

Business Review: Business Plans

With a new year comes the need to refresh and renew and what better place to start than with a business plan. A good business plan is the cornerstone of every small business. It reminds you of your goals and intentions throughout the year and keeps you on track to achieve them. The key to keeping your business plan relevant is to review it often and reconsider your strategy to suit it. After all, you may find that while you were building your business your market or customers have changed. Here are four things to consider when reviewing your business plan: 

(more…)

Seasonal planning

The holiday periods and unique seasonal events provide moments when we as a society are on alert for ideas and opportunities to show our creativity. This often comes in the form of decorations, gifts and accessorising or reinventing things we already own. This creativity is an opportunity for photographers to provide ideas and incentivise people to use your products.

The big seasonal opportunity is of course Christmas. In spite of the much-vaunted dread as the adverts start appearing in early autumn, completely wrong of course, it still commands our attention and spending power. This is because it arrives at the end of the year. The natural time to reflect and make a tangible effort to spoil those close to us in a show of love and gift buying. But how to cut through and provide the inspiration we all so desperately need?

(more…)

Sales Plan

In tandem with your marketing plan, sales plans should ideally go in hand-in-hand as much as possible. One should support the other and vice-a-versa to present a coherent path for yourself and all customers to follow. This applies to your individual photography products right through to attracting corporate customers or large-scale, long-term projects.

(more…)

1 2 3 4 41