Growing the business is a constant driving force for ambitious owners. In this age of fast-growth, companies who do not really own anything but a service (Uber, Facebook, Airbnb) and boom-and-bust valuations, the temptation with any business is to grow as quickly as possible.
The wedding photography industry has changed massively over the past 20 years, not only in terms of camera kit but also in photographic style. However, there is one way in which old-school methods still work – promotion and marketing. Most wedding photographers still get future bookings by attending wedding fairs and via word of mouth.
Social media has been a large part of our lives for many years now and for many of us, it is the primary form of communication with friends, family, businesses and colleagues. One of the biggest social media platforms in the world is Twitter which is renowned for getting your name in front of a large audience. Today we’re going to look into Twitter and explain how you can set up an account, gain engaged followers, brand your profile, create a strategy that works for you as well as some handy tools, tips and resources to help you get the most out of the platform.
Baby milestone sessions are a great way of boosting your newborn photography business. Most of us will have heard of the Cake Smash session to celebrate baby’s first birthday, but what other milestone sessions could you offer?
After sales is a real buzz word right now, and is here to stay. There is a real trend for customer attention post shoot. Make sure your client has every opportunity to continue being a customer. Offer the greatest level of service of satisfaction. However, there a fine line between customer care and annoyance. Also, one between going the extra mile and overdoing it completely.