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Sales and Marketing

Marketing Plan

Creating a robust and well thought out marketing plan for 2018 will particularly relevant for all businesses. Especially photographers! 2018 will undoubtedly be very challenging. The number of photographers without a marketing plan is staggering. Think of yourself not as a photographer, but as a marketer of a photographic business. Everything you do should have marketing at the heart of it.

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Freelancing

Freelancing is becoming more and more popular. The likelihood is that we, as photographers, do our fair share of freelancing. But do we rely on other freelancers to enhance our business, freeing up our time to spend on business-critical matters? The UK economy and alternative working hours and locations for office-bound staff are evolving rapidly. A large number of options now exist for consultants of all shapes and sizes to put themselves out there to small and large companies for very flexible terms.

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Why You Need An Online Gallery, Even If You’re Not Selling Online

It has become increasingly popular for photographers, specialising in certain genres, to conduct in-person sales. Generally, those that conduct in-person sales specialise in work that is more one-to-one. This tends to work very well, as you are tapping into the emotion of the subject. However, there’s still a definite benefit for uploading those images to an online gallery and displaying them on your website, even if you have already generated the majority of your sales in-person. 

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