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Seasonal Marketing Ideas

New Valentine’s Day Page Set 2018!

Valentine’s Day is only a few weeks away so it’s time to get promoting. We’ve created some Valentine’s Day page sets to give you some inspiration for what you could be offering your clients. You can easily download the Valentine’s Day page set into your website here. This is a really great tool for boosting sales, especially at this quieter time of year, and for increasing search engine optimisation. We have created an engagement session, boudoir session and pet session offer as an example, however, you can customise that images and text to better suit your business and customer base. 

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The Art Of Discounting

In some ways, discounting is a pricing concept but really, it’s a marketing concept too. When thinking about using discounts, consider how this discount compares to other promotional marketing strategies that you could implement, for example; promoting products and services on your blog and social media accounts or offering a free gift with purchases over a certain price bracket. 

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Seasonal planning

The holiday periods and unique seasonal events provide moments when we as a society are on alert for ideas and opportunities to show our creativity. This often comes in the form of decorations, gifts and accessorising or reinventing things we already own. This creativity is an opportunity for photographers to provide ideas and incentivise people to use your products.

The big seasonal opportunity is of course Christmas. In spite of the much-vaunted dread as the adverts start appearing in early autumn, completely wrong of course, it still commands our attention and spending power. This is because it arrives at the end of the year. The natural time to reflect and make a tangible effort to spoil those close to us in a show of love and gift buying. But how to cut through and provide the inspiration we all so desperately need?

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