Seasonal and event driven promotions can help give your business a boost at key times, perhaps filling quite periods. Christmas and Easter are ones which immediately spring to mind, as they can be used to drive customers your way. And not only these annual calendar favourites; the same methods can be used for less universal events that may happen locally on an annual basis. We’re talking about music festivals, sport events, charity gatherings, business shows and fetes. The meet-ups that involve plenty of organisations and mass participation all need recording for the organisers or local papers, even national ones, or trade press.
There’s also individual past customer key dates too – wedding anniversaries, birthdays, etc. How about engaging with past customers in the lead up to an anniversary / birthday? A nice photo is a really great present and will score brownie points for an old client, as well as added revenue for you, simply direct them back to your web site to order online, it’s very little effort on your part, even the fulfilment can be automated.
…making a calendar of relevant events that fit into your marketing plan will help guide the kind of customers you hope to win…
We discussed staying ahead of your work in the previous blog, and the crucial nature of having a timetable of work. In much the same way, making a calendar of relevant events that fit into your marketing plan will help guide the kind of customers you hope to win and help with the schedule of work.