As a wedding photographer, you are in the lucky position that newly married couples want to keep their wedding pictures for many years to come and are therefore quite an easy audience to sell to.
As mentioned before, a large number of wedding photographers are choosing to sell to the couple in-person before putting the images online. This is a great opportunity to hone in on the emotion of the day and encourage those special product orders, for example, wedding albums, canvases and other wall art. Now you might ask, is it worth putting the images online after the in-person sale? And will it still produce sales? Of course! Once those special products have been ordered you can still boost sales through prints and download options. After all, the happy couple might want to add some additional copies as prints as well as that all-important social media download (every bride wants to show off the dress), not to mention keepsakes for parents and grandparents.
To really maximise sales it’s important to have a cut-off date on the images. For example, many wedding photographers tell clients that images will only be available for a number of weeks so that clients must purchase their desired images and can’t just view them online whenever they want forever.
Father’s Day isn’t many weeks away so it’s time to start promoting our offers and discounts so that we can increase sales and bookings. But how are you going to tell people about your new offer or discount? Here are five ways to promote your Father’s Day offer.
We are at the start of the wedding season and after the beautiful Royal wedding last weekend, we wanted to share a really simple guide to wedding photography for anyone who is considering becoming a wedding photographer or for those who have thought of expanding into the genre.
This year Father’s Day is on the 17 June 2018 so it’s time to start preparing your business for the increase in bookings and sales and getting your special offers out there to potential customers. So, we have some new Father’s Day page sets to get you started and to provide inspiration.
Mother’s Day is only a couple of weeks away. This means preparing your business for a boost in sales and bookings, not to mention a new Mother’s Day page set to download!
The new Mother’s Day page set is completely customisable so you can alter it as you see fit. Perhaps to suit your customer needs better and to meet your business requirements more accurately? It’s absolutely fine for you to use the images displayed on the example page set however, we suggest that you change them to show your own work. This will give a better example of your unique style and show clients exactly what they are investing in.
We’ve given four offer ideas to inspire you (not all shown below). These include; Our Mum, Mum-To-Be, New Mum and Mummy and Me. We’ve included a few examples below!