The GDPR deadline is creeping up on us, so it’s time to sort out our cookie policies. Cookies have become a common occurrence on the web and are used to collect data and analytics for marketing purposes. They are mentioned only once in the EU General Data Protection Regulation but it’s still important to make sure you’re compliant as the repercussions could be significant.
After four years of debate, the General Data Protection Regulation (GDPR) was ratified by the European Union and will now become law from 25 May 2018. The regulation purpose is to establish one single set of data protection rules across the whole of Europe. Organisations and businesses outside the EU are subject to this regulation when they collect data concerning any citizen of the EU (and the UK after Brexit). GDPR is designed to give individuals better control over their personal data held by organisations
This is by no means a definitive guide and is just the first part. It does not even attempt to cover all scenarios or information. You can read the whole 99 articles from here: https://ico.org.uk/for-organisations/guide-to-the-general-data-protection-regulation-gdpr
and here: https://gdpr-info.eu/
As the launch of the General Data Protection Regulation (GDPR) nears (25 May 2018) I wanted to bring you up to date with what theimagefile is doing to smooth the way in making sure your website is ready and compliant.
First, here’s some background on what we are doing and to put minds at ease. We are:
- Creating a new section in your control panel called “GDPR Tools” where you will be able to search based on a customer email, name or address which will collect any online orders, ask-for-email, and verified email databases so that you can generate a report, delete or anonymise those records.
- Also before the 25 May, all relevant requests for client emails or other personal data will contain the opt-in checkbox as required by GDPR.
As you can imagine with the countdown to GDPR starting we are getting lots of requests for information about GDPR. Most of those queries will be resolved by the changes that we are already in the process of implementing. Other questions are specific to that particular business and we are unable to offer accurate information. The ICO offers a chatline and a helpline telephone number. We have also requested additional information from the Information Commissioner’s Office (ICO) regarding management of certain images for example where a person can be recognised, however, we still haven’t received a satisfactory response from the ICO.
We will be posting any updates regarding GDPR on our blog – News & Stuff.
We will be attending The Photography Show from 17-20 March 2018, so if you are attending it would be great to see you on stand B63!
Valentine’s Day is only a few weeks away so it’s time to get promoting. We’ve created some Valentine’s Day page sets to give you some inspiration for what you could be offering your clients. You can easily download the Valentine’s Day page set into your website here. This is a really great tool for boosting sales, especially at this quieter time of year, and for increasing search engine optimisation. We have created an engagement session, boudoir session and pet session offer as an example, however, you can customise that images and text to better suit your business and customer base.