The wedding photography industry has changed massively over the past 20 years, not only in terms of camera kit but also in photographic style. However, there is one way in which old-school methods still work – promotion and marketing. Most wedding photographers still get future bookings by attending wedding fairs and via word of mouth.
As a wedding photographer, you are in the lucky position that newly married couples want to keep their wedding pictures for many years to come and are therefore quite an easy audience to sell to.
As mentioned before, a large number of wedding photographers are choosing to sell to the couple in-person before putting the images online. This is a great opportunity to hone in on the emotion of the day and encourage those special product orders, for example, wedding albums, canvases and other wall art. Now you might ask, is it worth putting the images online after the in-person sale? And will it still produce sales? Of course! Once those special products have been ordered you can still boost sales through prints and download options. After all, the happy couple might want to add some additional copies as prints as well as that all-important social media download (every bride wants to show off the dress), not to mention keepsakes for parents and grandparents.
To really maximise sales it’s important to have a cut-off date on the images. For example, many wedding photographers tell clients that images will only be available for a number of weeks so that clients must purchase their desired images and can’t just view them online whenever they want forever.
This year Father’s Day is on the 17 June 2018 so it’s time to start preparing your business for the increase in bookings and sales and getting your special offers out there to potential customers. So, we have some new Father’s Day page sets to get you started and to provide inspiration.
GDPR comes into practice on 25 May 2018, just one week away, so we need to get consent forms completed. The GDPR defines consent as:
Freely given, specific, informed and unambiguous consent; which informs subscribers about the brand that’s collecting the consent and provide information about the purposes of collecting personal data.
Below we have detailed the options available.
The GDPR deadline is creeping up on us, so it’s time to sort out our cookie policies. Cookies have become a common occurrence on the web and are used to collect data and analytics for marketing purposes. They are mentioned only once in the EU General Data Protection Regulation but it’s still important to make sure you’re compliant as the repercussions could be significant.