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Websites and SEO

5 Quick SEO Tips For Small Businesses

The Internet is growing all the time. In 2013 Google produced a publication explaining the steps it took to decide where websites appeared in the search results. At that time it said that the web was made up of “over 30 trillion individual pages”. Last year in November 2017 there were roughly 130 trillion pages. That’s an increase of over 300 per cent in just four years. 

The first page of Google’s search results only holds ten spots and in recent years it has become increasingly hard to achieve one of those coveted places. The only way to do it is by investing in search engine optimisation. To help you get your process on track we have compiled a list of SEO tips and tricks. 

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3 Ways To Promote and Market Your Wedding Photography Business

The wedding photography industry has changed massively over the past 20 years, not only in terms of camera kit but also in photographic style. However, there is one way in which old-school methods still work – promotion and marketing. Most wedding photographers still get future bookings by attending wedding fairs and via word of mouth. 

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6 Selling Tips For Wedding Photographers

As a wedding photographer, you are in the lucky position that newly married couples want to keep their wedding pictures for many years to come and are therefore quite an easy audience to sell to. 

As mentioned before, a large number of wedding photographers are choosing to sell to the couple in-person before putting the images online. This is a great opportunity to hone in on the emotion of the day and encourage those special product orders, for example, wedding albums, canvases and other wall art. Now you might ask, is it worth putting the images online after the in-person sale? And will it still produce sales? Of course! Once those special products have been ordered you can still boost sales through prints and download options. After all, the happy couple might want to add some additional copies as prints as well as that all-important social media download (every bride wants to show off the dress), not to mention keepsakes for parents and grandparents. 

To really maximise sales it’s important to have a cut-off date on the images. For example, many wedding photographers tell clients that images will only be available for a number of weeks so that clients must purchase their desired images and can’t just view them online whenever they want forever. 

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New Father’s Day Page Sets 2018!

This year Father’s Day is on the 17 June 2018 so it’s time to start preparing your business for the increase in bookings and sales and getting your special offers out there to potential customers. So, we have some new Father’s Day page sets to get you started and to provide inspiration. 

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