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Google reCAPTCHA!

In celebration of Safer Internet Day we wanted to draw your attention to a new system that we have implemented within theimagefile. Recently Google has introduced its revamped and highly improved reCAPTCHA system. reCAPTCHA is a free service designed to protect your website from spam and abuse. For years, many of us have prompted our users to confirm that they are indeed human by forcing them to decipher distorted text and type it into a box. However, this is all about to change as the reCAPTCHA allows users to simply click and prove that they are indeed human.


Some of us may be wondering why it has taken so long to be rid of CAPTCHAs, however there is a lot more sophistication behind this modest checkbox than meets the eye! Google’s research has only recently shown that today’s Artificial Intelligence technology can solve even the most difficult variant of distorted text at 99.8% accuracy. Therefore to counter this, Google has developed an Advanced Risk Analysis system for reCAPTCHA that actively considers a user’s entire engagement with a CAPTCHA. However CAPTCHAs aren’t going away completely. In certain cases when the risk analysis engine can’t confidently predict whether a user is a human or an abusive agent, a CAPTCHA will appear to increase the number of security checkpoints and confirm the user is valid. This is designed to keep your websites secure while providing a better experience for users.

It’s always been theimagefile’s aim for you to receive valid emails and launching this feature on Safer Internet Day can only improve that. Enjoy!

Do you want to enable this feature? It is currently available in the advanced contact forms. Look at Form Processing > Spam Filter.


Do You Give The Right Impression To Your Visitors? (Part 2)

The science of colour has been an area of increasing research for the past few years and has changed how colour is viewed by businesses throughout the world. We now know that colour is one of the most important design aspects of any business, it will decide how memorable you are, how responsive your target market is and most importantly, the impression you will give your visitors.

According to Shopify, when a customer enters your business they make a subconscious judgement about your retail environment and product within 90 seconds of the initial viewing – between 62% to 90% of this judgement is based on colour alone! Similarly, your business colour palette could be the key to increasing your sales, for example; when Heinz changed iconic ketchup from red to green its sales increased by $23 million in the first month!


Do You Give The Right Impression To Your Visitors? (Part 1)

In order for any business to succeed it needs to have a retail strategy. A retail strategy is…

“a marketing plan that details how a business intends to offer its products or services to consumers and influence their purchases”.

For a high street shop, this is easy as they can use their location, shop name, windows, interior, and checkout to constantly influence their customer base. However, for those of us on the web, it can be a little harder. The best thing to do? Imagine your website IS your high street shop!


What Makes A Good Domain Name?

Deciding on a domain name is one of the most important decisions a company can make. A domain name is like a first impression – it hints at our age, culture, personality and style. Since domain names began they have been taking the cyber world by storm, flying off the shelves before we have time to click the “search” button which can make choosing a great business name overwhelming. So, we researched what makes a good domain name and how to choose the best for your business.


Why You Should Put Your Prices On Your Site?

For most photography business owners, one of the most controversial decisions to make is whether to post pricing information on their websites. As Hubspot explains; clients dislike the idea of posting prices on their website because “it’s not done in our industry”, “what happens if my competition sees it?”, “all our pricing is custom, nothing is standard” or simply “we would never do that”. However, this is could be a huge mistake as to the majority of buyers the most important question is “what is this going to cost me?”.


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