This is a time of uncertainty, worry and confusion. For the foreseeable future, we have been told that our ordinary lives must be put on hold and no one quite knows when they will be able to return to normal. This has undeniably caused stress and a feeling of overwhelm for many. We understand. We feel it too.
That is why it is imperative, that now, more than ever, we focus on keeping our businesses afloat. So that when the time comes, when lives return to normal and people feel that the worst is over, we can get back to business and focus on rebuilding.
Over the next few weeks, we will be writing a mini-series that cover jobs we can all focus on while we are on lockdown. So that rather than putting our work and businesses on the shelf, hoping for brighter days, we can actively prepare for them now and use this inevitable and forced downtime constructively.
We are going to start off our mini-series with one of the most crucial questions right now – how can we make it easier for potential customers to contact us.
Most businesses with an online presence choose to include a contact form on their website. But why? Surely you could just display your email address and be done with it.
Firstly, displaying a contact form gives your customers options. Some people love talking on the phone, others prefer to email and many choose to use an online contact form before organising a callback. By providing multiple contact options to your visitor you avoid potentially losing them because they can’t contact you the way they prefer.
Secondly, having a contact form is more integrated into your website than simply displaying your email address or phone number. It’s hard enough getting a visitor to view your website, you don’t want to lose them simply because they become frustrated logging in and out of different email accounts or trying to find the phone when they simply want to know if you are available for a particular date.
Also, once a visitor has contacted you through your contact form they can spend more time on your website perusing your other web pages which is a big thumbs up for your search engine optimisation!
Finally, if you use an analytics tool you can get a lot of information by looking at how many visitors have interacted with your contact page. By simply displaying your email address or phone number you can only see the number of customers that actually got in contact with you. However, there may be many others that viewed your website, but for one reason or another, never actually got in touch. This gives you the opportunity to re-evaluate your website or search engine optimisation so that more visitors turn into loyal customers.
Need some inspiration for your contact page? Check out our example website for some beautiful ideas.
The world is becoming more and more social, especially at the moment while we are all self-isolating. The majority of people interact with at least one social media platform a day. If you want to have the opportunity of those people contacting you, you need to be readily available.
One way of doing this is to connect your social media profiles to your website. This not only proves to the search engines that you are on social media which is a great way of showing that not only are you real but also relevant, but it also makes it easy for a potential customer to find you online.
Facebook Live Chat
Facebook live chat has become increasingly popular among businesses. It is a great way of communicating with your customer base as it allows you to converse in real-time. This can add a really personal touch and make visitors realise that they are speaking to another human being, not a big corporation like most of us are used to.
Many businesses now add Facebook live chat to their website as it allows customers a quick and easy way to get in touch, not to mention an instant reply.
Hopefully, this has given you a few things to consider and perhaps set up on your own website over the coming days. Remember, this is a time to be constructive and prepare for the latter part of the year so make sure you keep an eye out for the next instalment of the mini-series.