Facebook Advertising Part 2

Recently, we brought you three Facebook advertising tips. So here are the final three tips that will help you create a successful Facebook advertising strategy.

READ THE FACEBOOK AD GUIDELINES

Reading the Facebook ad guidelines might not be the most exciting thing in the world, but it’s worth the effort otherwise you risk your ad being rejected. This isn’t designed to scare you, just warn you. As Facebook is the one of the biggest social networks around it takes its guidelines very seriously and has a team that manually checks and reviews any ad requests. If they spot something that is not within their guidelines or is deemed “inappropriate” then your ad could be rejected.

Here are some rules to be aware of:

• The URL you are directing people to must function properly in all browsers including Internet Explorer.
• Your ads must not direct users to a landing page that triggers pop-up or pop-under boxes when someone enters or exists the page.
• Your ad must describe and represent the advertised brand or product in an accurate way. This includes the price, performance, results etc.

The Facebook guidelines page is quite lengthy but it is updated each time the social network makes changes to their ad platform, so you can be sure it’s accurate. Read their guidelines by clicking here!

SET AN APPROPRIATE BUDGET

You have the option of dropping the budget as low as £5 per day but you should consider what the goal of your ad is going to be. Here are some questions you should ask yourself before setting your budget:

• What’s your Facebook presence like? An established Facebook presence always helps, especially if you are trying to increase sales. The more followers you have the more likely they are to buy from you.
• What’s your niche? If you are a family photographer then you will want to target parents in your area. If you are a commercial photographer then you will want to focus on local businesses.
• What are you offering? Are you offering a specific session or product? Is it themed?

SET UP “PAGES TO WATCH”

Whatever your business niche you will have competitors. The good thing about having a competitor on Facebook is that:

• You know that your audience is on the social network
• You can study your competitors and see what’s working for them

This is where the “Page To Watch” feature comes in. This feature lets you keep an eye on your competitors’ and similar niche pages. This allows you to:

• See the type of content your competitors are posting
• How often they post to their page.
• When they have maximum engagement

You can easily create a list of up to 100 pages to watch, plus you’re not required to like their page to monitor it!

• To set up Pages To Watch go to Facebook Insights > Overview > scroll down to Add Pages > Select 5 pages to watch.
• To add more than five pages go to Add Pages > search the page’s name > click Watch Page to add to your list.