Last week, we spoke about getting your business on Facebook and the benefits of doing so. But, once you have your Facebook page set up, what should you post? What type of post gets the best engagement? And what kind of posts would work best for your audience? We’ve included a list of seven simple Facebook post ideas that are perfect for the small business owner.
If you have a blog you should have an unlimited source of Facebook post content. You’ve put a lot of time and effort into writing those posts so make sure everyone knows about them by sharing them on social media.
Videos have become increasingly popular post types. There’s a lot of room for creativity and there are many ways to apply it to your industry. Maybe you are a videographer, in which case you have unlimited content. Or perhaps you are a family photographer – you could make a video slideshow of your latest photo shoot. Or alternatively, you might be a shop selling beauty products – you could create a video showing clients the best way to apply products or review a new collection.
Facebook posts with images get twice as much engagement than posts without images. This is because humans are visual creatures and we grasp images and their meanings a lot quicker than text and remember them much better in the long run.
Obviously, if you are a photographer then this will be right up your street and you should have a wealth of material to share on social media. You could announce that a new collection is now online, share offers and discounts or simply your favourite image of the month.
As the saying goes; “an image is worth a thousand words” however, never underestimate the power of text. You don’t have to write paragraphs but sharing updates, insights, facts or interesting thoughts with your audience is a great source for Facebook posts.
Sharing information created by other people is a great form of content for Facebook posts. Think about your industry, products you provide and services you offer and try to find content that your audience would be interested in. This might be news stories, current events, blog posts or videos.
If you are a small business then you will be relying on the local community as potential customers. Share local community news and events to not only give something back locally but also to gain the attention of those who are living near to your business.
BEHIND THE SCENES
Let your customers get to know you and your business a little better by sharing behind the scenes pictures. This could be showing behind the scenes of a photo shoot, your editing techniques or simply a “day in the life” style post.