Last minute holiday shoppers contribute to a large portion of most retail sales. Although you may consider December as the winding down period for your Christmas marketing, it’s worth plugging away at it to capture those last minute shoppers. A recent survey revealed that last minute online shopping numbers hit a record high in 2015, particularly on the 22nd and 23rd of December. So how you make the most from last minute shoppers?
SEND A CHRISTMAS MESSAGE
Black Friday and Cyber Monday may have passed but that doesn’t mean your marketing should come to a grinding halt. In fact, early December is a great time to send past customers a message celebrating the festive season. Have paper cards printed or opt to send a Christmassy email with a seasonal greeting. For the best result, include a gift or special offer with your holiday wishes. Sending a holiday card is also a great way to remind last minute shoppers to get their acts in gear before it’s too late!
SUPPORT LATE SHOPPERS
Within your Christmas marketing plan you should sympathise with those shoppers who are coming late to the festive party. One of the best ways to support last minute buyers is to provide a range of gifts for various budgets and people. For example offer some budget friendly items such as mugs, mouse mats and keyrings as well as more high-end products like luxury photobooks and canvases. Gift certificates and cards are also great items for indecisive customers and those looking for a last minute gift.
BE CONSIDERATE AND FRIENDLY
Christmas is a stressful time of year for many of us, especially for the last minute shoppers amongst us. Try to be considerate to those trying to find gifts for their loved ones. Spread some goodwill by posting clear final shipping dates on your web pages and offering great customer service.