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The Photography Show 2017!

The Photography Show 2017!

  Related posts: SWPP Convention and Trade Show 2017 Are You Ready For “Back To School”? Mother’s Day Page Sets 2017! Christmas Page Sets 2017!
Photo trends

Photo trends

Photo trends change every year. The lists come out across all industries about what’s hot for the year ahead. Photography is no different. Right now, Kodak is the hottest property in the smartphone market but will this impact the serious photographer? Regardless, it is great to see a much-loved brand finding a contemporary platform to reinvent […]
Brand Audit: Social Media

Brand Audit: Social Media

This is the final part of our brand series, and we’re going to be focusing on social media. We’re going to be covering how to have a unified style, streamlining your content as well as the next steps to take. The most popular social media platforms are Facebook, Twitter, Pinterest and Instagram so we will […]
Spring Offer Social Media Downloads!

Spring Offer Social Media Downloads!

We recently released our new Spring Offer page set and to help you market your new offer or discount, we have also created some Spring Offer social media downloads. These are great for marketing your offer on your website or blog, as well as spreading the message on all your social media platforms, allowing you […]
New Spring Offer Page Set!

New Spring Offer Page Set!

We realise that not everyone is working towards a Mother’s Day offer, however, it’s still a great time of year to offer something special to your clients. This is why we’ve created a Spring Offer page set. This is a great choice for photographers specialising in corporate photography or weddings, as you could offer a […]
Shopping Cart Updates

Shopping Cart Updates

To help you increase your sales we have a new set of tools to enable buyers to save a shopping cart. The unique link can be emailed to another device, be used later or shared with others before checkout. We also auto-save carts when the buyer is approaching the checkout stage. This gives you a […]
New Mother’s Day Social Media Downloads!

New Mother’s Day Social Media Downloads!

We recently released our Mother’s Day page sets and to help you market your new offers and discounts, but we have also created some Mother’s Day social media downloads. This is a fantastic way of marketing yourself on social media, therefore increasing your reach. Related posts: NEW January Sales Social Media Downloads Valentine’s Day Social […]
Brand Audit: Email Marketing

Brand Audit: Email Marketing

You may think that email marketing isn’t important enough to have its own part in the audit, but it in fact, has several facets that need to be addressed. Since the audit’s aim is to help you focus on your current situation and how you can improve and streamline it, we wanted to focus on […]
Mother’s Day Page Sets 2017!

Mother’s Day Page Sets 2017!

Mother’s Day is only a few weeks away. This means preparing your business for a boost in sales and bookings, not to mention a new Mother’s Day page set to download! The new Mother’s Day page set is completely customisable so you can alter it to suit your customer needs and business requirements. It’s absolutely […]

Website PDF Downloads Have Never Been Easier

When designing a website to be informative and conduct business, sometimes you need your visitor to download some information.  This might be a price list, or terms and conditions or another document type.  The most common filetype for this type of information download is in the PDF format. PDF files can be created really easily on most […]
Social media in 2017

Social media in 2017

Social media in 2017 has changed quite dramatically, as we have all witnessed a changing of the guard. A period when media has driven opinion to choose the most unlikely world leader, and most of that media was consumed online. Facebook is widely held responsible, along with Google, for the availability of certain news versus the […]
Brand Audit: Visual Identity

Brand Audit: Visual Identity

This is the first time we have talked about visuals and design in this brand audit series. This is for a reason. Until you have completed steps 1-6, you really shouldn’t by worrying about how your brand looks. Usually, the majority of us would have thought of the word “audit” and immediately started on the […]
Brand Audit: SEO

Brand Audit: SEO

We’re back with the sixth part of our brand audit series! Once you have audited your site’s content and functionality, the next step is to review your search engine optimisation. In this part, our aim is to edit, check and clean up any SEO that you have done in the past so that it is […]
Improved Options for Slideshow with 6 Fixed Images

Improved Options for Slideshow with 6 Fixed Images

An update has been added to the Slideshow with 6 fixed images page adding additional page layout options.  Previously there were four configurations of the layout order for the page components: slideshow, text area and two rows of fixed images.  Those layout options have now been increased to twelve, so you have complete control over every […]
Brand Audit: Products

Brand Audit: Products

This section of the audit is focusing on the business side of your company. Having a mixture of services and products helps to diversify your business income as well as expenses. If you are like most small business owners then you launched with only one aspect (services), but that doesn’t mean you shouldn’t be developing […]
Brand Audit: Functionality

Brand Audit: Functionality

We’re on part four of the brand audit today, putting our attention on the functionality side of your business. In this section, we’re going to analyse your website for how it works, how it mirrors your goals and how the experience affects client relationships. Ensuring the functionality of your website shows your customer base that you […]
New year, new plans

New year, new plans

New year, new plans. It is easy to be negatively critical of your business. Sales and general performance are key indicators. Being critical is healthy and what needs to happen to stay lean and progressive. Equally important is to recognise the good things that happen as well. What’s really working well, irrelevant if they directly affect […]
A Guide To Off-Site SEO

A Guide To Off-Site SEO

Off-site search engine optimisation isn’t just about links. There’s more to it than that. As online business owners, we tend to focus our efforts solely on on-site SEO, but we shouldn’t stop there. To a large extent, the things that now matter most to Google happen away from your website.  Search engine optimisation can seem a […]
15% Off Everything With Dadfords

15% Off Everything With Dadfords

If you are integrated with our partner lab Dadfords, then you can get 15% off every order throughout February! You can view Dadfords price list here.    Related posts: Partner Lab Point 101 Joins Theimagefile! Partner Lab Christmas Deadlines 2017 SWPP Convention 2018! 10% discount for members of theimagefile – Photographers Edit
Brand Audit: Content

Brand Audit: Content

We’re continuing with the brand audit series today, focusing on content. After you’ve established your business goals and revisited your services and process, it’s time to move on to the content of your web pages. These also need to align with your business targets Related posts: The Importance of a Brand Audit 10 Facebook Post Ideas […]
Business planning

Business planning

Business planning is such an important area which is why we are following on from a very recent post on this subject. There are obviously a number of areas to consider as your business grows and not least, these should all be considered under your business plan. Plans are for changing and many people get […]