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5 Ways To Spring Clean Your Business

5 Ways To Spring Clean Your Business

Spring is here, so now is the perfect time to dust off your business and give it a good spring clean. Related posts: Mother’s Day Page Sets 2017! Brand Audit: Visual Identity Preparing Your Business For Father’s Day How To Get The Quintessential Instagram Feed
3 Tips For Handling Weddings That Over-Run

3 Tips For Handling Weddings That Over-Run

As a wedding photographer, providing an easy, professional and positive client experience is a priority. But what happens when a wedding is falling behind? And how do you bring up the awkward topic of money? Related posts: 10 Facebook Post Ideas For When You’re Stuck In A Rut Facebook Advertising – Part 1 4 Time […]
Margins

Margins

Margins are so important to make your business a success. Have prices too high and scare off customers, or price too low and be swamped but not profitable. The tough decisions are the ones that will identify you as a leader and business person. Being hard on yourself and the business, often a passion project […]
3 Easter Marketing Ideas For Small Businesses

3 Easter Marketing Ideas For Small Businesses

Easter is a great opportunity for you to place your business at the forefront of your customers’ minds. If you take the time and effort to come up with a creative promotional strategy you can:  Promote and get your business noticed by potential clients.  Drive traffic to your website.  Convert visitors into actual buyers.  Strengthen […]
New Mother’s Day Sale Social Media Downloads!

New Mother’s Day Sale Social Media Downloads!

As the promotion time for Mother’s Day winds to a close, we thought we would help you with the final marketing push. To help you advertise your Mother’s Day offer and discounts, we have made some Mother’s Day sale themed social media downloads.  Related posts: Mother’s Day Page Sets 2017! Preparing Your Business For Father’s […]
The New Bonus Download Feature!

The New Bonus Download Feature!

The bonus download is a new sale items option which is available in all price plans for both self-fulfilment and partner lab fulfilment.  Related posts: Mother’s Day Page Sets 2017! Preparing Your Business For Father’s Day The Discount You Need For The January Sales How theimagefile can help you through this taxing time
Packages: The New “Big Deal”

Packages: The New “Big Deal”

This is a really major feature that we are super excited to release! Packages are designed to help increase your client sales as well as being a new way for you to offer discounts and offers. The packages feature means that you can now add multiple products into a package which is then offered to […]
New Wedding Page Sets 2017!

New Wedding Page Sets 2017!

We’re back with even more page sets for you! We have designed five fundamental wedding page sets that are incredibly easy to download into your website. They are designed to boost your search engine optimisation as well as your sales and are a great addition to anyone just starting out in the wedding photography genre. […]
New Quote Feature To Help Boost Your Sales!

New Quote Feature To Help Boost Your Sales!

Sometimes, a simple stand-alone price will not do the job. At times, a more detailed explanation of customer needs, quantity required or just the opportunity to add that personal touch is needed to seal the deal. This is where the new quote feature can be used to maximise sales.  Quote: A Price As Unique As […]
The Photography Show 2017!

The Photography Show 2017!

  Related posts: SWPP Convention and Trade Show 2017 Are You Ready For “Back To School”? Mother’s Day Page Sets 2017! Christmas Page Sets 2017!
Photo trends

Photo trends

Photo trends change every year. The lists come out across all industries about what’s hot for the year ahead. Photography is no different. Right now, Kodak is the hottest property in the smartphone market but will this impact the serious photographer? Regardless, it is great to see a much-loved brand finding a contemporary platform to reinvent […]
Brand Audit: Social Media

Brand Audit: Social Media

This is the final part of our brand series, and we’re going to be focusing on social media. We’re going to be covering how to have a unified style, streamlining your content as well as the next steps to take. The most popular social media platforms are Facebook, Twitter, Pinterest and Instagram so we will […]
Spring Offer Social Media Downloads!

Spring Offer Social Media Downloads!

We recently released our new Spring Offer page set and to help you market your new offer or discount, we have also created some Spring Offer social media downloads. These are great for marketing your offer on your website or blog, as well as spreading the message on all your social media platforms, allowing you […]
New Spring Offer Page Set!

New Spring Offer Page Set!

We realise that not everyone is working towards a Mother’s Day offer, however, it’s still a great time of year to offer something special to your clients. This is why we’ve created a Spring Offer page set. This is a great choice for photographers specialising in corporate photography or weddings, as you could offer a […]
Shopping Cart Updates

Shopping Cart Updates

To help you increase your sales we have a new set of tools to enable buyers to save a shopping cart. The unique link can be emailed to another device, be used later or shared with others before checkout. We also auto-save carts when the buyer is approaching the checkout stage. This gives you a […]
New Mother’s Day Social Media Downloads!

New Mother’s Day Social Media Downloads!

We recently released our Mother’s Day page sets and to help you market your new offers and discounts, but we have also created some Mother’s Day social media downloads. This is a fantastic way of marketing yourself on social media, therefore increasing your reach. Related posts: NEW January Sales Social Media Downloads Valentine’s Day Social […]
Brand Audit: Email Marketing

Brand Audit: Email Marketing

You may think that email marketing isn’t important enough to have its own part in the audit, but it in fact, has several facets that need to be addressed. Since the audit’s aim is to help you focus on your current situation and how you can improve and streamline it, we wanted to focus on […]
Mother’s Day Page Sets 2017!

Mother’s Day Page Sets 2017!

Mother’s Day is only a few weeks away. This means preparing your business for a boost in sales and bookings, not to mention a new Mother’s Day page set to download! The new Mother’s Day page set is completely customisable so you can alter it to suit your customer needs and business requirements. It’s absolutely […]

Website PDF Downloads Have Never Been Easier

When designing a website to be informative and conduct business, sometimes you need your visitor to download some information.  This might be a price list, or terms and conditions or another document type.  The most common filetype for this type of information download is in the PDF format. PDF files can be created really easily on most […]
Social media in 2017

Social media in 2017

Social media in 2017 has changed quite dramatically, as we have all witnessed a changing of the guard. A period when media has driven opinion to choose the most unlikely world leader, and most of that media was consumed online. Facebook is widely held responsible, along with Google, for the availability of certain news versus the […]
Brand Audit: Visual Identity

Brand Audit: Visual Identity

This is the first time we have talked about visuals and design in this brand audit series. This is for a reason. Until you have completed steps 1-6, you really shouldn’t by worrying about how your brand looks. Usually, the majority of us would have thought of the word “audit” and immediately started on the […]