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Mistakes happen

Mistakes happen

Mistakes happen, begin brave enough to make them shows character, learning from them shows great business acumen. You started your business because you wanted to try something new and follow your passion. Now you have got over that first hurdle of actually doing it. The challenge is to take it further and keep the fire ...
A Guide To Branding Your Pinterest Boards

A Guide To Branding Your Pinterest Boards

Every single image you display through your business is a reflection of your brand as a whole. Putting some thought into how these images are grouped and displayed can go a long way to making your business appear professional as well as legitimate. This is especially true of your social media accounts.  Everyone has a ...
Building your community

Building your community

Building your community and learning how to localise your business when you start, is one of the fundamental aspects of being a successful photographer. Every photographer has to be able to market themselves locally and partner with other local businesses. This will enable you to build a community both on and offline. One feeds the ...
Ideal Image Sizes For Blogging And Social Media

Ideal Image Sizes For Blogging And Social Media

If you use a blog or social media for your business, then you will know how much effort goes into keeping those medias updated and current. Therefore, you want every aspect to be working as hard as possible for you. So here are the ideal image sizes for your blog and all major social media ...
5 Ways To Streamline And Automate Your Social Media

5 Ways To Streamline And Automate Your Social Media

Social media is known as a fun and powerful business tool when used correctly. However, it can turn into a full-time job which often puts people off. So here are some easy tips to help you streamline and automate as much of the process as possible.  Related posts: The Beginner’s Guide To Twitter How To ...
The Brand Audit Series

The Brand Audit Series

We thought you might like a brand audit series roundup, just in case you missed anything. So here it is! (Just click the image). Related posts: The Importance of a Brand Audit Brand Audit: Visual Identity Brand Audit: Social Media Preparing Your Business For Father’s Day ...
3 Steps To Passively Attract Customers

3 Steps To Passively Attract Customers

How does “passively attracting customers” sound? Pretty great, right? Well, we have three easy ways for you to passively attract customers to your website just be using SEO.  At times, search engine optimisation can sound complicated, overwhelming and a little technical. But it really doesn’t have to be. The reality is that SEO is easy ...
The Routines Used By Successful Business Owners

The Routines Used By Successful Business Owners

To an outsider, there are certain aspects of your business that are highly visible – the blog posts, web pages, products launches, social media updates etc. However, what about the behind-the-scenes side of things? What routines do other successful business owners use to keep the business growing at a healthy rate, as well as keeping ...
5 Ways To Spring Clean Your Business

5 Ways To Spring Clean Your Business

Spring is here, so now is the perfect time to dust off your business and give it a good spring clean. Related posts: Mother’s Day Page Sets 2017! Brand Audit: Visual Identity Preparing Your Business For Father’s Day How To Get The Quintessential Instagram Feed ...
3 Tips For Handling Weddings That Over-Run

3 Tips For Handling Weddings That Over-Run

As a wedding photographer, providing an easy, professional and positive client experience is a priority. But what happens when a wedding is falling behind? And how do you bring up the awkward topic of money? Related posts: 10 Facebook Post Ideas For When You’re Stuck In A Rut Facebook Advertising – Part 1 4 Time ...
Margins

Margins

Margins are so important to make your business a success. Have prices too high and scare off customers, or price too low and be swamped but not profitable. The tough decisions are the ones that will identify you as a leader and business person. Being hard on yourself and the business, often a passion project ...
3 Easter Marketing Ideas For Small Businesses

3 Easter Marketing Ideas For Small Businesses

Easter is a great opportunity for you to place your business at the forefront of your customers’ minds. If you take the time and effort to come up with a creative promotional strategy you can:  Promote and get your business noticed by potential clients.  Drive traffic to your website.  Convert visitors into actual buyers.  Strengthen ...
New Mother’s Day Sale Social Media Downloads!

New Mother’s Day Sale Social Media Downloads!

As the promotion time for Mother’s Day winds to a close, we thought we would help you with the final marketing push. To help you advertise your Mother’s Day offer and discounts, we have made some Mother’s Day sale themed social media downloads.  Related posts: Mother’s Day Page Sets 2017! Preparing Your Business For Father’s ...
The New Bonus Download Feature!

The New Bonus Download Feature!

The bonus download is a new sale items option which is available in all price plans for both self-fulfilment and partner lab fulfilment.  Related posts: Mother’s Day Page Sets 2017! Preparing Your Business For Father’s Day The Discount You Need For The January Sales How theimagefile can help you through this taxing time ...
Packages: The New “Big Deal”

Packages: The New “Big Deal”

This is a really major feature that we are super excited to release! Packages are designed to help increase your client sales as well as being a new way for you to offer discounts and offers. The packages feature means that you can now add multiple products into a package which is then offered to ...
New Wedding Page Sets 2017!

New Wedding Page Sets 2017!

We’re back with even more page sets for you! We have designed five fundamental wedding page sets that are incredibly easy to download into your website. They are designed to boost your search engine optimisation as well as your sales and are a great addition to anyone just starting out in the wedding photography genre. ...
New Quote Feature To Help Boost Your Sales!

New Quote Feature To Help Boost Your Sales!

Sometimes, a simple stand-alone price will not do the job. At times, a more detailed explanation of customer needs, quantity required or just the opportunity to add that personal touch is needed to seal the deal. This is where the new quote feature can be used to maximise sales.  Quote: A Price As Unique As ...
The Photography Show 2017!

The Photography Show 2017!

  Related posts: SWPP Convention and Trade Show 2017 Are You Ready For “Back To School”? Mother’s Day Page Sets 2017! Christmas Page Sets 2017! ...
Photo trends

Photo trends

Photo trends change every year. The lists come out across all industries about what’s hot for the year ahead. Photography is no different. Right now, Kodak is the hottest property in the smartphone market but will this impact the serious photographer? Regardless, it is great to see a much-loved brand finding a contemporary platform to reinvent ...
Brand Audit: Social Media

Brand Audit: Social Media

This is the final part of our brand series, and we’re going to be focusing on social media. We’re going to be covering how to have a unified style, streamlining your content as well as the next steps to take. The most popular social media platforms are Facebook, Twitter, Pinterest and Instagram so we will ...
Spring Offer Social Media Downloads!

Spring Offer Social Media Downloads!

We recently released our new Spring Offer page set and to help you market your new offer or discount, we have also created some Spring Offer social media downloads. These are great for marketing your offer on your website or blog, as well as spreading the message on all your social media platforms, allowing you ...