News & Stuff | Photography and Business Blog | Theimagefile

Let’s Make Some Fireworks!

Tomorrow is Bonfire Night. The one day of the year when it’s socially acceptable to burn a fake man on a giant fire in the middle of your local town. Who wants to miss out on THAT excitement?

Photoshop and Lightroom tips
Bonfire Night Photography

 

We’ve all pulled together to bring you a couple of useful and fun posts to get you sorted for tomorrow night. Today and tomorrow we’re going to be posting about everything from useful photo and safety tips (so you can really enjoy those fireworks) to food suggestions and maybe even a little peek at what our Team got up to in their spare time. So keep your eyes peeled!

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Sales: Building the business

Selling in other services to existing clients and contacts may sound like a simple job, and if you have a regular, flowing relationship then it will be. However, it is simply not feasible to maintain this level of relationship with everyone, because it’s extremely time-consuming. So when you have new services to tell people about, be prepared to backtrack a little and re-educate people with regards your existing set-up and sometimes even how you came to know them in the first place.

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Marketing: PR and editorial

Gaining positive editorial coverage is the holy grail of PR – it’s both free and sometimes unsolicited, an unbiased review which has a guaranteed readership you are unlikely to reach without plenty of effort and time. In two words, free advertising. Starting out and depending on your market, local media titles are your best chance at gaining this kind of coverage.

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