News & Stuff | Photography and Business Blog | Theimagefile

Sales: Product And Pricing

In the first of our series of sales blogs, we take a look a the important issue of product and pricing. They’re two key elements in the traditional 4 Ps of the marketing mix; price, product, promotion and place. We will look at:

  • Defining the product offer
  • Correct and competitive pricing
  • Bespoke service pricing
  • Assessing overheads

Sales and marketing. Two words any creative person will dread to a greater or lesser extent. The longer a creative spends in business, the more important these things become. It is impossible to ignore how one side of the business depends on the other. As such, by establishing some frameworks early on you will ensure a much smoother ride as your focus gets stretched to other parts of the business.

Defining your product offer sounds simple but establishing what it is you offer and staying on that track, at least in the short term, is not so simple. You want business and when you’re starting out, you will be ready to say yes to almost anything partly down to enthusiasm but also because you need to pay the bills. Rightly so, but being careful about the kind of work you get a name for will lay down a marker for the kind of customer and client you attract going forward. An addendum to this – you don’t have to promote all the jobs you have done. (more…)

Marketing: Defining Your Business

In the first of a series of marketing blogs, which are designed to help your business flourish, we firstly look at ‘Defining your business’

• Identify your market 

• Differentiate from the competition 

• Target that market

• Goal-setting 

This may sound very simple but: can you actually define your business concisely and do you know your who your customer is? You would be amazed at the number of businesses who are not really sure of who they are or where to find them.

In the business of photography, as with most creative fields, it is crucial to define your business and then set yourself up appropriately. Wedding photography means different things to people from differing backgrounds, whilst product photography requires a professional studio. We haven’t even touched on equipment and technology. Ultimately, people will be attracted to your style but you need to consider who this style might attract. (more…)

Scrolling Folio – A great page for portfolios (and SEO)

Large with no spacing

For a super easy display of images on a web page, use the scrolling folio page. Whether it be a portfolio,  event, sample images for a client or even product photos, this  page type has always been great for SEO but also has the benefit of offering sales options from each image if required. Theimagefile has just released some updates to this page type which now makes it even better and easier to use. (more…)

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