Selling in other services to existing clients and contacts may sound like a simple job, and if you have a regular, flowing relationship then it will be. However, it is simply not feasible to maintain this level of relationship with everyone, because it’s extremely time-consuming. So when you have new services to tell people about, be prepared to backtrack a little and re-educate people with regards your existing set-up and sometimes even how you came to know them in the first place.
Part three of this series of Fix A Photo webinars presented by Gavin Hoey. A demonstration of real life problem solving in Photoshop, Elements and Lightroom that photographers face in day to day working life.
Want to come to the next Fix A Photo webinar? Click here to sign up – It is completely FREE!
Upload your own photo to see how Gavin would approach it.
Gaining positive editorial coverage is the holy grail of PR – it’s both free and sometimes unsolicited, an unbiased review which has a guaranteed readership you are unlikely to reach without plenty of effort and time. In two words, free advertising. Starting out and depending on your market, local media titles are your best chance at gaining this kind of coverage.
Adobe photoshop and lightroom tips
Want to come to the next Fix a photo webinar with Gavin Hoey? Click here to sign up –
It is completely FREE and you can even upload your own photo to see how Gavin would approach it.
Social media is extremely accessible, free at entry level, and the main driver for why they are so universally popular. Simply by maintaining a minimal profile and engaging infrequently, it is possible to benefit from this kind of presence for little effort. This obviously begs the question: should you spend money advertising?