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Facebook Advertising Part 2

Facebook Advertising Part 2

Recently, we brought you three Facebook advertising tips. So here are the final three tips that will help you create a successful Facebook advertising strategy. Related posts: Facebook Advertising – Part 1 10 Facebook Post Ideas For When You’re Stuck In A Rut How To Use Facebook For Business A Step-By-Step Guide To Creating A […]
16 Steps To A Better Blog

16 Steps To A Better Blog

If you already have a blog then you will know about the benefits of blogging for business (if you haven’t then here is why you should). It’s a great marketing and promotion tool as well as a fantastic platform to show off your personality to clients. However many people, with or without a blog, feel […]

Acquiring clients

Acquiring clients is a key task to master. Not all customers are hard won or expensively marketed to. Some will walk right through your door, know exactly what they want and be prepared to meet a reasonable cost without too much negotiation. Happy days! First impressions count. Much is riding on that very first customer interaction. […]
Facebook Advertising – Part 1

Facebook Advertising – Part 1

Facebook is one of the biggest and most popular social media networks, boasting over one billion active users. Thousands of businesses use Facebook to not only build and grow their client following, but to also promote and advertise their business. One of the most popular ways is through Facebook advertising. There are lots of opinions on […]
Milestone Sessions You Could Be Offering

Milestone Sessions You Could Be Offering

Many photographers now specialise in newborn photography and a newborn session is on many new parents to-do lists. However, within the past couple of years “milestone sessions” have also become increasingly popular. Not only are these a lovely addition to offer the new parents but also a great ways of tying clients in to future […]
6 Tips To Help New Parents Feel Comfortable During Their Newborn Session

6 Tips To Help New Parents Feel Comfortable During Their Newborn Session

A newborn session is something that many new parents now invest in. It’s a wonderful way of capturing those first few weeks and fleeting moments. However, for many new parents it’s also a nerve racking and overwhelming stage in their lives. Not only are they suddenly completely responsible for another human being, but they’re also […]
10 Facebook Post Ideas For When You’re Stuck In A Rut

10 Facebook Post Ideas For When You’re Stuck In A Rut

For many of us the wedding season means working nose to the grindstone, so it’s easy to feel burnt out and stuck in a rut. So we thought we’d share a quick post with 10 Facebook post ideas that you can share with your followers, even on the days when you feel uninspired. Related posts: Tips […]
Repeat business

Repeat business

Repeat business is the bedrock of a successful business, whatever the field. It is a far smoother path to generating revenue than chasing after new customers. People who are already sold on your products and way of doing things make for great champions of your business. They’re your best marketing tool for new customers. Related posts: […]
New Social Media Service!

New Social Media Service!

Social media is one of the most popular business marketing tools in the world. Thousands of businesses use social media as a way of marketing, advertising and promoting their business for free, to millions of people at one time. However for many small business owners, or those of us that are a little less “techy”, […]
So You Want To Be A Newborn Photographer…

So You Want To Be A Newborn Photographer…

As a newborn photographer you would specialise in taking photographs of babies newborn to about one year old. Typically a newborn photo session would happen while the baby is still under two weeks old as they are more likely to curl into “womb-like” poses, sleep heavier, are happy to be undressed and feed about every […]
How To Use Facebook For Business

How To Use Facebook For Business

We hope you are all having a productive and happy week. Today we wanted to give you a comprehensive guide to one of the biggest social media platforms in the world; Facebook. Facebook is the social network that many businesses have a love-hate relationship. Facebook is great because it’s one of the most popular social […]
Are You Ready For “Back To School”?

Are You Ready For “Back To School”?

It’s almost that time of year – when schools throw their doors open once again and the normal routine is back – which means that school photography is about to be in full swing. So, we thought we’d do a quick checklist so that you can be fully prepared for the back to school week. […]
Discounting

Discounting

Discounting, ah, good old discounting! On the face of it, such a simple concept but it is amazing how poorly it can be used. And what a negative knock-on effect this has on your business. Discounting done right is powerful. The respect for your way of doing business will grow and word will spread. It […]
So You Want To Be A Nursery Photographer…

So You Want To Be A Nursery Photographer…

Many people think that a nursery school photographer and a school photographer are the same thing. But the workflows are very different. As a nursery school (also known as a toddler group) photographer you will be photographing children under the age of five in their school environment. Unlike primary and secondary schools, toddler groups tend to […]
Fail quickly

Fail quickly

‘Fail quickly’ is a commonly used phrase originating from the worlds of Uber and Facebook. This may result in a big sigh or the eyes glazing over. Fair enough, but it’s a vitally important point and no doubt businesses have been doing it far longer than those companies named above. Fast moving retail goods especially. if you […]

New Bulk Delete Option

We have made a new update to the bulk delete area which will make bulk deleting large collections easier and quicker. It’s a great update for all school photographers. Previously in order to bulk delete a complete collection including sub-folders you would have had to manually select every folder you wanted to remove. However, now […]
Taking time out

Taking time out

Taking time out when we are advising you on how to grow your business may seem a slightly strange suggestion, but there’s method in our madness. It’s really important to allow time to gain some perspective, as is to put your foot to the floor and accelerate, but it’s a key skill to know when to […]
New Font Awesome Feature

New Font Awesome Feature

Font Awesome provide lovely classic icons that can be added simply and effectively to your web pages. There are hundreds available from social media icons to activity icons to workflow icons and all have a seamless, classic design that would suit any industry, style or audience. It’s really easy to add Font Awesome to your […]
Shout Out To Juliet Lemon!

Shout Out To Juliet Lemon!

We wanted to give a big shout out to one of our lovely photographers, Juliet Lemon, who is currently embarking on an epic adventure! Juliet is currently completing the Tour de Wilderness cycle ride across Africa to raise money for the Children in the Wilderness charity. THE RIDE Juliet is one of 350 mountain bikers […]
How To Make Email Marketing Work For Every Business

How To Make Email Marketing Work For Every Business

Email marketing is a fantastic tool for every business, however many companies view building an email list as a waste of time because “it won’t work for their business” or because they “don’t know what to send to their clients”. In my opinion, an email list is never a waste of time no matter which […]
How Can You Automate More Of Your Business?

How Can You Automate More Of Your Business?

As a small business owner and creative entrepreneur your priority is to spend time on the things that bring you the highest return on investment. You could choose to delegate some of the more time-consuming tasks, however many people feel uncomfortable passing over control of certain tasks. If this is the case for you, then […]