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News & Stuff

New Feature: Simple Button!

New Feature: Simple Button!

We are really excited to announce the new simple button feature! The simple button is basically a way of adding a call-to-action button to your website. This is a really easy thing to do and a great way of encouraging clients to follow through with a certain action. To set up the simple button feature; Go to […]
The Marketing Mix: Place

The Marketing Mix: Place

The Marketing Mix: Place Being a photographer’s customer can be anyone from businesses to individuals, online or offline, one off or regular business. The decision you face with place is defining your best route to your customer and which resources you need to put behind that effort to reach them. Where do your customers look […]
5 Quick SEO Tips To Boost Your Business!

5 Quick SEO Tips To Boost Your Business!

It’s almost the weekend and I know that we’re all very busy with everything that summer has to offer. For this reason, I thought I’d do a really short blog post just covering 5 quick tips to help you boost your search engine optimisation and therefore help grow your business. You never know, you might be able […]

Crop Tool Update!

We have recently updated the crop tool so that it is now identical on all platforms; mobile and desktop. This update means that purchasing is now easier, faster and more intuitive for the customer as they can purchase from wherever they are; be it from home or while on the go! So what’s changed exactly? […]
The Online Solution For School Photographers!

The Online Solution For School Photographers!

Most schools nowadays require an online solution for viewing, ordering and paying for images. The main reason for this is so that the admin tasks lie with, you the photographer and not with the school. As we are all in the service industry, we all know that when our customer’s requirements change our workflows must […]
The Marketing Mix: Product

The Marketing Mix: Product

The Marketing Mix: Product Throughout your pricing and promotion work, you are working on a product range that you feel is the right one for your market. It’s an essential element for your business to succeed. What do your prospective customers think of your products and how do you find out? Their feedback is ultimately the […]
Why a Day Off Can Be Great For Your Business

Why a Day Off Can Be Great For Your Business

The summer months are a busy time for all of us; it’s wedding season, the schools are about to break up and many of us are going to take some well-earned r ‘n’ r.  This tends to mean that many of us are working “nose to the grind stone”, however you might find that a day […]
Price Plan Update!

Price Plan Update!

Hello all! Just a quick Friday update. We have recently modified the “Extra Checkout Questions” area of your price plans so that you can now just write a sentence for your clients to see. This might be a warning or restriction or perhaps a reminder to join your mailing list or Facebook page. Obviously, the sentence is […]
The Marketing Mix: Price

The Marketing Mix: Price

The Marketing Mix: Price Setting the right price means making a profit on your work. This sounds ridiculously simple but so often the price is set at the wrong level for a number of reasons, and the margin for making a profit either disappears or means you get no business as are too expensive. To […]
A Step-By-Step Guide To Creating A Marketing Plan

A Step-By-Step Guide To Creating A Marketing Plan

Hello friends! Today I wanted to talk about marketing plans. I know many of you will have heard of them, read about them even, but I’m willing to bet very few of you have actually written one. It’s okay, you’re not alone, it’s amazing how many businesses think that having no marketing plan is no […]
How To Create A Consistent Style For Your Website

How To Create A Consistent Style For Your Website

For many small businesses, especially those based solely online, a website is the main port of call. For this reason it’s vital that your website is screaming the right message and showing a consistent overall style. This means that the layout, navigation menu, colour scheme, fonts, logo and copy are all aligned. Here’s what to […]
12 Tweet Ideas For When You’ve Drawn A Blank

12 Tweet Ideas For When You’ve Drawn A Blank

Sometimes we all hit a wall, especially when it comes to social media. Often we feel like we’ve talked about everything we can think of. So here are a few ideas to tweet about when you’ve hit a blank. Related posts: How To Productively Procrastinate Facebook Round Up! 10 Facebook Post Ideas For When You’re […]
The Marketing Mix: Promotion

The Marketing Mix: Promotion

The Marketing Mix: Promotion Don’t think of yourself as a photographer, think of yourself as a marketer of photographic products and services. You may be the best photographer in the world but without investment from you in marketing to help raise awareness of your business, it will be sadly doomed to failure. Related posts: 3 […]
The Beginner’s Guide To Twitter

The Beginner’s Guide To Twitter

Social media has been a huge part of our world for many years now and for a lot of us it’s our main form of communication with friends, family, businesses and colleagues. One of the biggest social media platforms in the world is Twitter, renowned for getting your name out there and allowing you to connect […]
4 Ways To Deal With Comparison

4 Ways To Deal With Comparison

I recently watched a documentary on Audrey Hepburn – one of the most iconic actresses and Unicef ambassadors in history. However, one of her comments really struck me. Despite being considered one of the most beautiful and talented women of the 20th century and being envied for her slender figure and timeless style, when asked if […]
5 Ways To Deal With Negative Reviews

5 Ways To Deal With Negative Reviews

Unfortunately, negative reviews happen to us all, and seeing a customer say bad (and often hurtful) things about your business can really sting. We all work hard to make our businesses the best they can be so the idea of a customer disliking what you have to offer can be painful and difficult to deal with. […]
 SALES PERFORMANCE

 SALES PERFORMANCE

A truly 21st century business need only look to the app store for the plethora of tools available for how to measure and improve sales performance. Time-honoured habits still inform these new-age tools and much like your photo skills, the habits need learning. Luckily or not, however, these apps are user friendly. Related posts: 8 […]
New Father’s Day Banners!

New Father’s Day Banners!

We hope you are enjoying the new Father’s Day page sets and that you feel fully prepared for the increase in bookings and sales heading your way. Today we are also releasing our new Father’s Day email banner and social media banner, as well as a few helpful tips and tricks to boost your marketing […]
3 Ways To Obtain Customer Testimonials

3 Ways To Obtain Customer Testimonials

Think of the last time you bought a product or booked a service online. Where did your search start? If you’re like most potential customers, probably with a little bit of research followed by a good look at some customer reviews. Why? Because reviews are personal and real. They are not published by the company […]
How To Show You Are An Expert, Without Looking Like A Narcissist

How To Show You Are An Expert, Without Looking Like A Narcissist

When you’ve worked within an industry for a significant amount of time, you’re bound to pick up a thing or two. These little gems of knowledge and information are most likely worth sharing with others either in a similar situation as yourself, those just starting out in your industry or with your customer base. However […]
5 Simple Ways To Boost Your Client Relationships

5 Simple Ways To Boost Your Client Relationships

Building a strong and lasting customer relationship is one of the easiest ways of providing great customer service and a first class client experience. It is also one of the simplest ways of retaining loyal customers for years to come. After all, it’s far easier to grow your customer base with loyal past customers than […]