Most schools nowadays require an online solution for viewing, ordering and paying for images. The main reason for this is so that the admin tasks lie with, you the photographer and not with the school. As we are all in the service industry, we all know that when our customer’s requirements change our workflows must ...

The Marketing Mix: Product Throughout your pricing and promotion work, you are working on a product range that you feel is the right one for your market. It’s an essential element for your business to succeed. What do your prospective customers think of your products and how do you find out? Their feedback is ultimately the ...

The summer months are a busy time for all of us; it’s wedding season, the schools are about to break up and many of us are going to take some well-earned r ‘n’ r.  This tends to mean that many of us are working “nose to the grind stone”, however you might find that a day ...

Hello all! Just a quick Friday update. We have recently modified the “Extra Checkout Questions” area of your price plans so that you can now just write a sentence for your clients to see. This might be a warning or restriction or perhaps a reminder to join your mailing list or Facebook page. Obviously, the sentence is ...

The Marketing Mix: Price Setting the right price means making a profit on your work. This sounds ridiculously simple but so often the price is set at the wrong level for a number of reasons, and the margin for making a profit either disappears or means you get no business as are too expensive. To ...

Hello friends! Today I wanted to talk about marketing plans. I know many of you will have heard of them, read about them even, but I’m willing to bet very few of you have actually written one. It’s okay, you’re not alone, it’s amazing how many businesses think that having no marketing plan is no ...

For many small businesses, especially those based solely online, a website is the main port of call. For this reason it’s vital that your website is screaming the right message and showing a consistent overall style. This means that the layout, navigation menu, colour scheme, fonts, logo and copy are all aligned. Here’s what to ...

Sometimes we all hit a wall, especially when it comes to social media. Often we feel like we’ve talked about everything we can think of. So here are a few ideas to tweet about when you’ve hit a blank. Related posts: How To Productively Procrastinate Facebook Round Up! 10 Facebook Post Ideas For When You’re ...

The Marketing Mix: Promotion Don’t think of yourself as a photographer, think of yourself as a marketer of photographic products and services. You may be the best photographer in the world but without investment from you in marketing to help raise awareness of your business, it will be sadly doomed to failure. Related posts: 3 ...

Social media has been a huge part of our world for many years now and for a lot of us it’s our main form of communication with friends, family, businesses and colleagues. One of the biggest social media platforms in the world is Twitter, renowned for getting your name out there and allowing you to connect ...

I recently watched a documentary on Audrey Hepburn – one of the most iconic actresses and Unicef ambassadors in history. However, one of her comments really struck me. Despite being considered one of the most beautiful and talented women of the 20th century and being envied for her slender figure and timeless style, when asked if ...

Unfortunately, negative reviews happen to us all, and seeing a customer say bad (and often hurtful) things about your business can really sting. We all work hard to make our businesses the best they can be so the idea of a customer disliking what you have to offer can be painful and difficult to deal with. ...

A truly 21st century business need only look to the app store for the plethora of tools available for how to measure and improve sales performance. Time-honoured habits still inform these new-age tools and much like your photo skills, the habits need learning. Luckily or not, however, these apps are user friendly. Related posts: 8 ...

We hope you are enjoying the new Father’s Day page sets and that you feel fully prepared for the increase in bookings and sales heading your way. Today we are also releasing our new Father’s Day email banner and social media banner, as well as a few helpful tips and tricks to boost your marketing ...

Think of the last time you bought a product or booked a service online. Where did your search start? If you’re like most potential customers, probably with a little bit of research followed by a good look at some customer reviews. Why? Because reviews are personal and real. They are not published by the company ...

When you’ve worked within an industry for a significant amount of time, you’re bound to pick up a thing or two. These little gems of knowledge and information are most likely worth sharing with others either in a similar situation as yourself, those just starting out in your industry or with your customer base. However ...

Building a strong and lasting customer relationship is one of the easiest ways of providing great customer service and a first class client experience. It is also one of the simplest ways of retaining loyal customers for years to come. After all, it’s far easier to grow your customer base with loyal past customers than ...

The buying environment, essentially your shop window, creates the mood for your customer. Added to that, the energy you convey when dealing with prospective customers is also massively important in creating that atmosphere of conveyed expertise, one that will help secure the sale. A market trader with a loud hailer, you are not. A nuanced ...

I know we’ve spoken about how to improve client communication before but I wanted to cover what, to me, are the main foundation blocks of great client communication. Yes, client communication is fundamentally talking to clients on a regular basis, but in my opinion it is far more than that. So here are my five ...

Happy Friday everyone! We have just released our Father’s Day page set for 2016. The new page set is completely customisable so you can alter it to suit your business and customer needs. It’s absolutely fine for you to use the images displayed in the example page set however it’s best if you change them to ...

We’re back with another Focus On interview. This time we’re chatting to the incredibly talented photographer; Vanessa Louise. Being completely self-taught and only 26 years old she is a complete inspiration. If you love adorable babies, bright colours and general happiness, then you’re in a for a treat…enjoy! Related posts: Focus On…Lucy Williams! Focus On: ...