The Marketing Mix: Promotion Don’t think of yourself as a photographer, think of yourself as a marketer of photographic products and services. You may be the best photographer in the world but without investment from you in marketing to help raise awareness of your business, it will be sadly doomed to failure. Related posts: 3 […]

Social media has been a huge part of our world for many years now and for a lot of us it’s our main form of communication with friends, family, businesses and colleagues. One of the biggest social media platforms in the world is Twitter, renowned for getting your name out there and allowing you to connect […]

I recently watched a documentary on Audrey Hepburn – one of the most iconic actresses and Unicef ambassadors in history. However, one of her comments really struck me. Despite being considered one of the most beautiful and talented women of the 20th century and being envied for her slender figure and timeless style, when asked if […]

Unfortunately, negative reviews happen to us all, and seeing a customer say bad (and often hurtful) things about your business can really sting. We all work hard to make our businesses the best they can be so the idea of a customer disliking what you have to offer can be painful and difficult to deal with. […]

A truly 21st century business need only look to the app store for the plethora of tools available for how to measure and improve sales performance. Time-honoured habits still inform these new-age tools and much like your photo skills, the habits need learning. Luckily or not, however, these apps are user friendly. Related posts: 8 […]

We hope you are enjoying the new Father’s Day page sets and that you feel fully prepared for the increase in bookings and sales heading your way. Today we are also releasing our new Father’s Day email banner and social media banner, as well as a few helpful tips and tricks to boost your marketing […]

Think of the last time you bought a product or booked a service online. Where did your search start? If you’re like most potential customers, probably with a little bit of research followed by a good look at some customer reviews. Why? Because reviews are personal and real. They are not published by the company […]

When you’ve worked within an industry for a significant amount of time, you’re bound to pick up a thing or two. These little gems of knowledge and information are most likely worth sharing with others either in a similar situation as yourself, those just starting out in your industry or with your customer base. However […]

Building a strong and lasting customer relationship is one of the easiest ways of providing great customer service and a first class client experience. It is also one of the simplest ways of retaining loyal customers for years to come. After all, it’s far easier to grow your customer base with loyal past customers than […]

The buying environment, essentially your shop window, creates the mood for your customer. Added to that, the energy you convey when dealing with prospective customers is also massively important in creating that atmosphere of conveyed expertise, one that will help secure the sale. A market trader with a loud hailer, you are not. A nuanced […]

I know we’ve spoken about how to improve client communication before but I wanted to cover what, to me, are the main foundation blocks of great client communication. Yes, client communication is fundamentally talking to clients on a regular basis, but in my opinion it is far more than that. So here are my five […]

Happy Friday everyone! We have just released our Father’s Day page set for 2016. The new page set is completely customisable so you can alter it to suit your business and customer needs. It’s absolutely fine for you to use the images displayed in the example page set however it’s best if you change them to […]

We’re back with another Focus On interview. This time we’re chatting to the incredibly talented photographer; Vanessa Louise. Being completely self-taught and only 26 years old she is a complete inspiration. If you love adorable babies, bright colours and general happiness, then you’re in a for a treat…enjoy! Related posts: Focus On…Lucy Williams! Focus On: […]

Having correctly branded sales materials to present to anyone, on or offline, is a very important aspect of your business. It is often your one and only opportunity to create the right first impression. Aside from your website or studio, they truly represent your skills and the best idea a potential client can get of what their […]

If you are a family portrait photographer, this blog post is for you. Father’s Day is coming up so now is the time to get your business ready for the influx of orders and bookings. If you’re not sure where to start, here are three things you can start doing right now to maximise the sales […]

In my opinion, client homework is one of the main foundation blocks to creating a great client relationship and keeping your process running smoothly. Whenever client homework is mentioned one question is inevitably going to pop up; “how do you get your clients to do the homework and deliver the information on time?” Well, it’s […]

Traditional and new platforms for networking follow the belief that meeting and connecting on this basis will generate leads and, eventually, business. The other school of thought is that if you believe in your product strongly enough, go about your business and innovate, then the right people and companies will be drawn to your activity […]

For many small business owners one of the most controversial decisions to make is whether to post your prices on your website. It’s understandable that many small business owners are wary of advertising their pricing and the most common reason for not doing so in the photography industry is; “all our pricing is custom, nothing is […]

In the creative industry a huge percentage of business comes from past clients. This is why it’s so important to build great client relationships. One of the easiest and most cost effective ways of doing this is to use email marketing. So here are seven types of emails you should be sending to your clients […]

Even if photography is your dream job and you love it more than anything else, it’s not always easy to stay on task. It can be really easy to put off the more dull parts of working for yourself, and find that hours have passed while you’ve scrolled through Facebook. However you need those little […]

Having the right marketing materials to present to anyone, on or offline, is a very important aspect of your business. They truly represent your brand, often give that important first impression and offer an opportunity for you to present to a potential client what kind of photographic services you offer. Marketing materials are part of your […]