Many photographers now specialise in newborn photography and a newborn session is on many new parents to-do lists. However, within the past couple of years “milestone sessions” have also become increasingly popular. Not only are these a lovely addition to offer the new parents but also a great ways of tying clients in to future ...

A newborn session is something that many new parents now invest in. It’s a wonderful way of capturing those first few weeks and fleeting moments. However, for many new parents it’s also a nerve racking and overwhelming stage in their lives. Not only are they suddenly completely responsible for another human being, but they’re also ...

For many of us the wedding season means working nose to the grindstone, so it’s easy to feel burnt out and stuck in a rut. So we thought we’d share a quick post with 10 Facebook post ideas that you can share with your followers, even on the days when you feel uninspired. Related posts: Tips ...

Repeat business is the bedrock of a successful business, whatever the field. It is a far smoother path to generating revenue than chasing after new customers. People who are already sold on your products and way of doing things make for great champions of your business. They’re your best marketing tool for new customers. Related posts: ...

Social media is one of the most popular business marketing tools in the world. Thousands of businesses use social media as a way of marketing, advertising and promoting their business for free, to millions of people at one time. However for many small business owners, or those of us that are a little less “techy”, ...

As a newborn photographer you would specialise in taking photographs of babies newborn to about one year old. Typically a newborn photo session would happen while the baby is still under two weeks old as they are more likely to curl into “womb-like” poses, sleep heavier, are happy to be undressed and feed about every ...

We hope you are all having a productive and happy week. Today we wanted to give you a comprehensive guide to one of the biggest social media platforms in the world; Facebook. Facebook is the social network that many businesses have a love-hate relationship. Facebook is great because it’s one of the most popular social ...

It’s almost that time of year – when schools throw their doors open once again and the normal routine is back – which means that school photography is about to be in full swing. So, we thought we’d do a quick checklist so that you can be fully prepared for the back to school week. ...

Discounting, ah, good old discounting! On the face of it, such a simple concept but it is amazing how poorly it can be used. And what a negative knock-on effect this has on your business. Discounting done right is powerful. The respect for your way of doing business will grow and word will spread. It ...

Many people think that a nursery school photographer and a school photographer are the same thing. But the workflows are very different. As a nursery school (also known as a toddler group) photographer you will be photographing children under the age of five in their school environment. Unlike primary and secondary schools, toddler groups tend to ...

‘Fail quickly’ is a commonly used phrase originating from the worlds of Uber and Facebook. This may result in a big sigh or the eyes glazing over. Fair enough, but it’s a vitally important point and no doubt businesses have been doing it far longer than those companies named above. Fast moving retail goods especially. if you ...

We have made a new update to the bulk delete area which will make bulk deleting large collections easier and quicker. It’s a great update for all school photographers. Previously in order to bulk delete a complete collection including sub-folders you would have had to manually select every folder you wanted to remove. However, now ...

Taking time out when we are advising you on how to grow your business may seem a slightly strange suggestion, but there’s method in our madness. It’s really important to allow time to gain some perspective, as is to put your foot to the floor and accelerate, but it’s a key skill to know when to ...

Font Awesome provide lovely classic icons that can be added simply and effectively to your web pages. There are hundreds available from social media icons to activity icons to workflow icons and all have a seamless, classic design that would suit any industry, style or audience. It’s really easy to add Font Awesome to your ...

We wanted to give a big shout out to one of our lovely photographers, Juliet Lemon, who is currently embarking on an epic adventure! Juliet is currently completing the Tour de Wilderness cycle ride across Africa to raise money for the Children in the Wilderness charity. THE RIDE Juliet is one of 350 mountain bikers ...

Email marketing is a fantastic tool for every business, however many companies view building an email list as a waste of time because “it won’t work for their business” or because they “don’t know what to send to their clients”. In my opinion, an email list is never a waste of time no matter which ...

As a small business owner and creative entrepreneur your priority is to spend time on the things that bring you the highest return on investment. You could choose to delegate some of the more time-consuming tasks, however many people feel uncomfortable passing over control of certain tasks. If this is the case for you, then ...

We are really excited to announce the new simple button feature! The simple button is basically a way of adding a call-to-action button to your website. This is a really easy thing to do and a great way of encouraging clients to follow through with a certain action. To set up the simple button feature; Go to ...

The Marketing Mix: Place Being a photographer’s customer can be anyone from businesses to individuals, online or offline, one off or regular business. The decision you face with place is defining your best route to your customer and which resources you need to put behind that effort to reach them. Where do your customers look ...

It’s almost the weekend and I know that we’re all very busy with everything that summer has to offer. For this reason, I thought I’d do a really short blog post just covering 5 quick tips to help you boost your search engine optimisation and therefore help grow your business. You never know, you might be able ...

We have recently updated the crop tool so that it is now identical on all platforms; mobile and desktop. This update means that purchasing is now easier, faster and more intuitive for the customer as they can purchase from wherever they are; be it from home or while on the go! So what’s changed exactly? ...