Many people think that a nursery school photographer and a school photographer are the same thing. But the workflows are very different. As a nursery school (also known as a toddler group) photographer you will be photographing children under the age of five in their school environment. Unlike primary and secondary schools, toddler groups tend to ...

‘Fail quickly’ is a commonly used phrase originating from the worlds of Uber and Facebook. This may result in a big sigh or the eyes glazing over. Fair enough, but it’s a vitally important point and no doubt businesses have been doing it far longer than those companies named above. Fast moving retail goods especially. if you ...

We have made a new update to the bulk delete area which will make bulk deleting large collections easier and quicker. It’s a great update for all school photographers. Previously in order to bulk delete a complete collection including sub-folders you would have had to manually select every folder you wanted to remove. However, now ...

Taking time out when we are advising you on how to grow your business may seem a slightly strange suggestion, but there’s method in our madness. It’s really important to allow time to gain some perspective, as is to put your foot to the floor and accelerate, but it’s a key skill to know when to ...

Font Awesome provide lovely classic icons that can be added simply and effectively to your web pages. There are hundreds available from social media icons to activity icons to workflow icons and all have a seamless, classic design that would suit any industry, style or audience. It’s really easy to add Font Awesome to your ...

We wanted to give a big shout out to one of our lovely photographers, Juliet Lemon, who is currently embarking on an epic adventure! Juliet is currently completing the Tour de Wilderness cycle ride across Africa to raise money for the Children in the Wilderness charity. THE RIDE Juliet is one of 350 mountain bikers ...

Email marketing is a fantastic tool for every business, however many companies view building an email list as a waste of time because “it won’t work for their business” or because they “don’t know what to send to their clients”. In my opinion, an email list is never a waste of time no matter which ...

As a small business owner and creative entrepreneur your priority is to spend time on the things that bring you the highest return on investment. You could choose to delegate some of the more time-consuming tasks, however many people feel uncomfortable passing over control of certain tasks. If this is the case for you, then ...

We are really excited to announce the new simple button feature! The simple button is basically a way of adding a call-to-action button to your website. This is a really easy thing to do and a great way of encouraging clients to follow through with a certain action. To set up the simple button feature; Go to ...

The Marketing Mix: Place Being a photographer’s customer can be anyone from businesses to individuals, online or offline, one off or regular business. The decision you face with place is defining your best route to your customer and which resources you need to put behind that effort to reach them. Where do your customers look ...

It’s almost the weekend and I know that we’re all very busy with everything that summer has to offer. For this reason, I thought I’d do a really short blog post just covering 5 quick tips to help you boost your search engine optimisation and therefore help grow your business. You never know, you might be able ...

We have recently updated the crop tool so that it is now identical on all platforms; mobile and desktop. This update means that purchasing is now easier, faster and more intuitive for the customer as they can purchase from wherever they are; be it from home or while on the go! So what’s changed exactly? ...

Most schools nowadays require an online solution for viewing, ordering and paying for images. The main reason for this is so that the admin tasks lie with, you the photographer and not with the school. As we are all in the service industry, we all know that when our customer’s requirements change our workflows must ...

The Marketing Mix: Product Throughout your pricing and promotion work, you are working on a product range that you feel is the right one for your market. It’s an essential element for your business to succeed. What do your prospective customers think of your products and how do you find out? Their feedback is ultimately the ...

The summer months are a busy time for all of us; it’s wedding season, the schools are about to break up and many of us are going to take some well-earned r ‘n’ r.  This tends to mean that many of us are working “nose to the grind stone”, however you might find that a day ...

Hello all! Just a quick Friday update. We have recently modified the “Extra Checkout Questions” area of your price plans so that you can now just write a sentence for your clients to see. This might be a warning or restriction or perhaps a reminder to join your mailing list or Facebook page. Obviously, the sentence is ...

The Marketing Mix: Price Setting the right price means making a profit on your work. This sounds ridiculously simple but so often the price is set at the wrong level for a number of reasons, and the margin for making a profit either disappears or means you get no business as are too expensive. To ...

Hello friends! Today I wanted to talk about marketing plans. I know many of you will have heard of them, read about them even, but I’m willing to bet very few of you have actually written one. It’s okay, you’re not alone, it’s amazing how many businesses think that having no marketing plan is no ...

For many small businesses, especially those based solely online, a website is the main port of call. For this reason it’s vital that your website is screaming the right message and showing a consistent overall style. This means that the layout, navigation menu, colour scheme, fonts, logo and copy are all aligned. Here’s what to ...

Sometimes we all hit a wall, especially when it comes to social media. Often we feel like we’ve talked about everything we can think of. So here are a few ideas to tweet about when you’ve hit a blank. Related posts: How To Productively Procrastinate Facebook Round Up! 10 Facebook Post Ideas For When You’re ...

The Marketing Mix: Promotion Don’t think of yourself as a photographer, think of yourself as a marketer of photographic products and services. You may be the best photographer in the world but without investment from you in marketing to help raise awareness of your business, it will be sadly doomed to failure. Related posts: 3 ...