The buying environment, essentially your shop window, creates the mood for your customer. Added to that, the energy you convey when dealing with prospective customers is also massively important in creating that atmosphere of conveyed expertise, one that will help secure the sale. A market trader with a loud hailer, you are not. A nuanced […]

I know we’ve spoken about how to improve client communication before but I wanted to cover what, to me, are the main foundation blocks of great client communication. Yes, client communication is fundamentally talking to clients on a regular basis, but in my opinion it is far more than that. So here are my five […]

Happy Friday everyone! We have just released our Father’s Day page set for 2016. The new page set is completely customisable so you can alter it to suit your business and customer needs. It’s absolutely fine for you to use the images displayed in the example page set however it’s best if you change them to […]

We’re back with another Focus On interview. This time we’re chatting to the incredibly talented photographer; Vanessa Louise. Being completely self-taught and only 26 years old she is a complete inspiration. If you love adorable babies, bright colours and general happiness, then you’re in a for a treat…enjoy! Related posts: Focus On…Lucy Williams! Focus On: […]

Having correctly branded sales materials to present to anyone, on or offline, is a very important aspect of your business. It is often your one and only opportunity to create the right first impression. Aside from your website or studio, they truly represent your skills and the best idea a potential client can get of what their […]

If you are a family portrait photographer, this blog post is for you. Father’s Day is coming up so now is the time to get your business ready for the influx of orders and bookings. If you’re not sure where to start, here are three things you can start doing right now to maximise the sales […]

In my opinion, client homework is one of the main foundation blocks to creating a great client relationship and keeping your process running smoothly. Whenever client homework is mentioned one question is inevitably going to pop up; “how do you get your clients to do the homework and deliver the information on time?” Well, it’s […]

Traditional and new platforms for networking follow the belief that meeting and connecting on this basis will generate leads and, eventually, business. The other school of thought is that if you believe in your product strongly enough, go about your business and innovate, then the right people and companies will be drawn to your activity […]

For many small business owners one of the most controversial decisions to make is whether to post your prices on your website. It’s understandable that many small business owners are wary of advertising their pricing and the most common reason for not doing so in the photography industry is; “all our pricing is custom, nothing is […]

In the creative industry a huge percentage of business comes from past clients. This is why it’s so important to build great client relationships. One of the easiest and most cost effective ways of doing this is to use email marketing. So here are seven types of emails you should be sending to your clients […]

Even if photography is your dream job and you love it more than anything else, it’s not always easy to stay on task. It can be really easy to put off the more dull parts of working for yourself, and find that hours have passed while you’ve scrolled through Facebook. However you need those little […]

Having the right marketing materials to present to anyone, on or offline, is a very important aspect of your business. They truly represent your brand, often give that important first impression and offer an opportunity for you to present to a potential client what kind of photographic services you offer. Marketing materials are part of your […]

Establishing customer trust is one of the most important and easiest ways to build your business. If you trust someone, you’re going to want to work with them! So here are my top three ways to establish customer trust. Related posts: Risk and Reward 7 Types Of Emails You Should Be Sending Preparing Your Business For […]

For those of you who have a blog, you will know that crafting a post is no joke. It involves a lot of time, thought and effort. Sometimes all this effort can feel like it’s going to waste because the post doesn’t get as much engagement as you were hoping for, or you completely forget […]

When you decide to go into business for yourself, you are accepting risk and reward, however stressful that may seem! Not knowing if you are going to generate sales, make money or if people are going to like your photography is a big hurdle to overcome. Self confidence is very important. The biggest challenge facing any […]

When it comes to managing your business, income can be a tricky thing to master. Some of you may have heard others make comments such as “I keep everything in my business account and then when I need to pay for something, like my mortgage, I transfer the money.” Or perhaps; “I just booked a […]

Working from home is a blessing and a curse that many photographers have to deal with on a daily basis. The tricky thing about working from home is that there are a lot of distractions and you could easily fall into the routine of working in your pyjamas and never getting out of bed. So […]

Loxley Colour Lab will be increasing their shipping charges from £1.99 to £2.99 on orders from 14 March 2016! This increase is due to £1.99 no longer covering the cost of delivery and packaging. In our opinion, £2.99 is still a great deal as orders made directly through Loxley have shipping charges costing £4.20. Related […]

When it comes to getting your business online you could either DIY your own website or hire someone to do it for you. At theimagefile both of these options are on offer, but how do you figure out which method is best for you and your business? Related posts: Preparing Your Business For Father’s Day Mother’s […]

We’ve recently had a lot of enquiries about creating an additional website which is fantastic! We’re thrilled that so many of you are expanding and growing your businesses, and obviously we are more than happy to help. However there has been a bit of confusion about the difference between an additional website and an additional […]

As a wedding photographer, keeping to a schedule and creating a positive client experience, should be two of your biggest priorities. But what happens when a wedding is falling behind? And how do you bring up the awkward topic of money? Related posts: Marketing output Preparing Your Business For Father’s Day Fail quickly The Discount […]