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Investing in the business

Investing in the business

Investing in the business is a key skill, timing this investment is important too. There is the train of thought that when you start a business like photography services, you need the best camera gear, latest editing software, high spec studio and the best materials. If you are lucky enough to be in a position ...
The Dummies Guide To Creating Catchy Headlines

The Dummies Guide To Creating Catchy Headlines

I’m guessing that when you sit down to write a blog post, your title isn’t the first thing you think about. You probably think it’s one of the more trivial aspects of blogging, but you’d be wrong. Creating catchy headlines is one of the most crucial aspects of every blog post you write. It’s one of ...
23 Blog Post Ideas Just For Photographers!

23 Blog Post Ideas Just For Photographers!

As mentioned in a our blog goals for 2016 post, great content is king. However, regardless of how long you’ve been blogging, sometimes it’s just hard to think of something to write about. So I’m coming to the rescue with twenty-three blog post ideas just for photographers. Related posts: October Round Up! 4 Blogging Goals For 2016! ...
Suffering From A Creative Block?  3 Ways To Push Past It

Suffering From A Creative Block? 3 Ways To Push Past It

Regardless of how long you’ve worked within the photographic industry I’m assuming you’ve experienced what is commonly known as a ‘creative block’. One minute you’re working at full speed ahead, and the next you’re staring at a blank wall wondering if you’ll ever have a worthwhile idea again. Don’t worry it happens to the best ...
How To Humanise Your Business In Four Easy Steps

How To Humanise Your Business In Four Easy Steps

When you run a small business it’s easy to think that detaching yourself from clients will make you appear professional. However it’s important to remember that being a small business you are more able to provide a bespoke service to your clients. This gives you an advantage over the Goliath’s of the business world. One of the easiest ...
4 Blogging Goals For 2016!

4 Blogging Goals For 2016!

Did everyone have a lovely Christmas break? Hopefully we were all able to put work to one side and have some truly relaxing days off. Now that we are officially in 2016 (happy new year by the way!) we’ve been thinking about what we want to achieve over the next 12 months. I think most of ...
Spending Less And Charging More

Spending Less And Charging More

Spending less and charging more is what we all would like to do. If this was easy, everyone would be doing it. However this is too simple a quote, as it is probably fairer to say that ‘if a close eye is not kept on matters, then the margins in place to make your business ...
Building the business – part two

Building the business – part two

Building the business – part two follows neatly on from, yes, you’ve guessed it Building the business – part one. So you’ve survived year one and your business is just about profitable. You’ve got a part-time assistant who mucks in with everything and helps out with shoots on location. The finance company you outsourced your ...
The Christmas Break!

The Christmas Break!

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Why And How To Educate Your Clients

Why And How To Educate Your Clients

When you’ve worked within an industry for a significant amount of time you tend to know the ins and outs of your business, the correct terminology to use and the reasons behind each of your processes. However, when you work with new clients it’s easy to forget that your industry is completely foreign and unfamiliar ...
Why You Need Set Yourself Office Hours

Why You Need Set Yourself Office Hours

One of the best parts of running your own business is that you get to set yourself office hours. This is great as it means you can knuckle down when it works for you rather than forcing yourself to concentrate just because you’re in a 9-5 job. However it also means that it’s very easy to fall into the ...
Failing to plan is planning to fail

Failing to plan is planning to fail

Failing to plan is planning to fail. We love a good quote here and this one is attributed to self-help author Alan Lakein, and is now part of business (and life) lexicon. It works because it applies across human activity and is completely intuitive to the modern world. Work schedules and event calendars have been ...
4 Things To Consider When Clients Think You’re Too Expensive

4 Things To Consider When Clients Think You’re Too Expensive

If you’ve worked within the photographic industry for a number of years, you will most likely have heard the objection ‘you’re too expensive’ at some point in time. Your first reaction may be to feel offended or to rush into justifying your fees, however sometimes clients have a valid reason for thinking this way – ...
Christmas Round Up!

Christmas Round Up!

With Christmas just around the corner we wanted to make sure that no one missed out on being amazing this festive season. So here’s a quick recap of all our Christmas posts so that you can be ready for a flurry of bookings and orders. Seasonal And Event Driven Promotions Preparing Your Small Business For ...
6 Ways To Recharge Your Batteries (Even At Your Desk!)

6 Ways To Recharge Your Batteries (Even At Your Desk!)

Running your own business is a very time consuming, full on and often stressful process. It’s rare to find a moment when there is nothing to be done, there are no deadlines looming and no expectations to live up to. When a moment like this does arise we tend to react in one of two ways. For ...
7 Ways To Create A Buzz Around Your Business

7 Ways To Create A Buzz Around Your Business

  With Black Friday tomorrow and Christmas looming many of us are starting to feel the burn when it comes to business. It really is ‘nose to the grind stone’ time and we’ve had a lot of support queries over the past couple of days on how to set up last minute offers, the best ...
Sales up-skilling and product diversity

Sales up-skilling and product diversity

Sales up-skilling and product diversity will drive more business and boost profits. The more sales that happen, the more it becomes clear that building relationships and having some kind of connection, however fleeting, are big factors. Simple things like learning someone’s name and not forgetting it next time around, or following up with a piece ...
12 Ways To Ensure You’re Successful On Black Friday

12 Ways To Ensure You’re Successful On Black Friday

Black Friday and Cyber Monday are tremendous opportunities for your business to make money. According to TechRadar, Black Friday 2015 is projected to be the biggest day of spending on the Internet – EVER. Running a successful Black Friday and Cyber Monday campaign can be overwhelming and stressful. So here are twelve ways to ensure ...
4 Ways To Avoid Social Media Burnout

4 Ways To Avoid Social Media Burnout

As a small business owner we wear many hats – from photography and editing to networking and account keeping, right down to website maintenance and blog presence. Not to mention being on Facebook, Twitter, Google+, Instagram, LinkedIn… oh and don’t forget Pinterest. Managing multiple social media platforms is hard work and I completely understand and relate ...
6 Ways To Keep Visitors On Your Site For Longer

6 Ways To Keep Visitors On Your Site For Longer

If you want to be successful over the Christmas period it’s vital that your website screams ‘stay here’. The longer a visitor stays on your site the more likely they are to book your services or purchase your products, not to mention the benefits to your search engine optimisation. So here are six tips to ...
Christmas Page Sets!

Christmas Page Sets!

Much like last year we’ve created some Christmas inspired page sets, showing a selection of Christmas offers, that you can easily download and display on your website. We have made some adjustments to the design so it is even more customisable by you. Also, you can now use the images displayed in the page sets if you wish however, ...