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Update: Frame15 Trade Show!

Update: Frame15 Trade Show!

We’re proud to once again by sponsoring the Frame15 Trade Show! It’s a FREE to enter Trade Show featuring talks/workshops by renowned industry speakers including Hasselblad Master Milosz Wozaczynski and Profoto Ambassador Andy Kruczek as well as an exhibition showing the culmination of the Project15 competition. Details: Saturday 10th & Sunday 11th October 2015 at ...
Featured Website: Sally Uphill Photography

Featured Website: Sally Uphill Photography

Hello, did you all have a good weekend? As the weather is getting more dreary we thought we would brighten your Monday with a classic and elegant website. Sally Uphill contacted our website design team because she wanted to divide her commercial and wedding photography websites, however still keep continuity between the two. Related posts: Focus On…Anthony ...
6 Ways To Obtain More Customers

6 Ways To Obtain More Customers

We all know that in order to grow our businesses, we need to grow our customer base. But finding the time to round up new customers can be a bit of a challenge. What you need is a strategy that helps attract more customers without a load more work. Here are six easy ways to ...
It’s Business, It’s Okay To Make Money!

It’s Business, It’s Okay To Make Money!

Hello good people! We wanted to have a chat about pricing your services. In the office earlier today we were talking about the dilemma that many small businesses face when it comes to pricing their services – price too low and you can’t make ends meet but price too high and you risk scaring potential ...
Marketing Plans: The Beginners Guide

Marketing Plans: The Beginners Guide

Hello friends! We need to talk….we need to talk about marketing plans. I know, I know many of you will have heard of them, read about them even, but I’m willing to bet very few of you have actually written one. It’s okay, you’re not alone. It’s amazing how many businesses think that having no ...
Marketing Your Business On A Small Budget

Marketing Your Business On A Small Budget

Marketing your business on a small budget is one of the challenges many photographers face, some don’t know where to start, others simply don’t bother even to get started. When you first dreamed of running your own photographic business there may have been initial thoughts of instant success and rapid expansion, solving the world’s image ...
Would You Say That To Your Grandma?

Would You Say That To Your Grandma?

There are two main aspects to what is known as “customer service”. The first is giving great customer service by spending time with a client and guiding them on what to purchase. The second is providing assistance and care when customers hit a glitch. Companies that sell luxury items often make first class customer service ...
How To Avoid An “Abandoned Shopping Cart”

How To Avoid An “Abandoned Shopping Cart”

Hello all! You’re probably guilty of doing this – you add an item to a shopping cart, start the checkout purchase and then back out for some reason. Well you are not alone. According to the Baymard Institute the average online abandonment rate is about 68 percent! Abandoning a shopping cart can happen for many reasons, however a ...
Instagram – dos and don’ts

Instagram – dos and don’ts

Instagram is a free and simple way to share your pictures with others. The picture or video, can be customised with filters and creative tools so it’s really easy to use.  You can find people to follow based on things you’re into, and be part of an inspirational community. Most top photographers have large followings on ...
Intellectual property

Intellectual property

Intellectual property is a legal term that refers to creations of the mind. Examples of intellectual property include artistic works such as photographs. Under intellectual property laws, owners of intellectual property are granted certain exclusive rights, such as copyright. As a photographer in business, it’s important to understand the dos and don’ts as it’s a central principal to maintaining ...
Shoot, Upload, Sell: How To Successfully Launch Your Business

Shoot, Upload, Sell: How To Successfully Launch Your Business

One of the primary ways of building a successful business is to start with a successful launch. A well-executed launch is your chance to grab potential customers’ attention and make a strong first impression with your product or service. In order to get a launch just right, you’re going to need to conduct some careful research ...
Why Did My Pants Cost £45?

Why Did My Pants Cost £45?

This is what happened – I was buying pants and it cost me £45. The underwear itself actually came to £10 however I, like many others out there, got sucked into the loyalty scheme/free shipping offer. The offer said that orders over £40 had free shipping, so what did I do? I bought more than I needed, ...
Sales promotions!

Sales promotions!

Sales promotions – using time and excitement! We’ve talked plenty about relationships and the benefits of long-term building but what about the street market skills, the flashy sales tactics and short-term wonder? This is just as important to your sales strategy in terms of revenue and it will sometimes lead to strong, long-term clients. The ...
Focus On…Neil Hemsley!

Focus On…Neil Hemsley!

We would like to introduce you to a digital artist who creates stunning city and landscape images. Mainly producing futuristic and fantasy pieces he is also spreading his wings into black and white photography. Meet Neil Hemsley… Related posts: Focus On…Sarah Gawler! Focus On… Grant McKelvie! Focus On…Ashley Franklin! Featured Website: Dream Day Photography ...
Focus On…Lucy Williams!

Focus On…Lucy Williams!

Lucy Williams is the hugely talented photographer behind My Heart Skipped, specialising in weddings photography, couples, child and dating portraits as well as interiors and spaces. Known for her fun-filled, natural and atmospheric images she is as vibrant and individual as the people she photographs. Enjoy… Related posts: Focus On… Fiona Elizabeth Photography! Focus On…Rebecca ...
Outsourcing

Outsourcing

Outsourcing, when done correctly, is a very effective way of improving productivity, freeing up valuable time and improving the look and feel of the business. Many photographers operate alone and do not have the scale to enable one to employ someone full or indeed, part time. Employing staff brings many headaches and risks – national ...
Throwback Thursday – Customer Web Page

Throwback Thursday – Customer Web Page

A customer web page provides a personalised, stylised entry point for customers to view their images. The page is based on a large, centred background image with a few lines of text. This page type can be used in a number of ways: The page can link directly to customer images. The page can prompt ...
Social Sharing Images!

Social Sharing Images!

An open graph image is the picture that is randomly selected by social media networks when someone shares your content via social media. In the past this could be frustrating as often unrelated images were selected or only displayed partially. However it is now possible to upload specific images for each web page of your ...
Focus On… Fiona Elizabeth Photography!

Focus On… Fiona Elizabeth Photography!

We would like to introduce you to Fiona Ingvarsson, known as Fiona Elizabeth Photography. Fiona is an award-winning wedding photographer and has been featured in Brides Magazine and Your Surrey Wedding to name but a few and her relaxed and friendly personality combined with her super organizational skills and her desire for excellence makes her a number ...
Social media, the rules of engagement!

Social media, the rules of engagement!

In conflict, straightforward actions generally lead to engagement, surprising actions generally lead to victory. – Sun Tzu Ok, so the above quote is all about war and we’re hardly at war here but the lesson rings true. If we simply go through the motions and deliver the same products and promotions as everyone else, we ...
Why Should I Start A Blog?

Why Should I Start A Blog?

With 60% of businesses owning a blog and over 329 million blog subscribers worldwide it’s safe to say that blogging has taken the Internet by storm. Within the last few years, blogging has become on of the most valuable tools businesses have to engage with customers and share information. So what are the main benefits ...