Control Panel

News & Stuff

The Advantages of Seamless Integration!

The Advantages of Seamless Integration!

Branding is a key process within a business as it shows the personality, quality, origin and target market of a particular company. Think of branding as a container for your business’ reputation and good will. Strong branding can build trust between a company and its customers. Potential clients are often given a firm idea of what they are buying before they buy […]
Throwback Thursday – Using Images For Text Editor On Other Websites!

Throwback Thursday – Using Images For Text Editor On Other Websites!

The “Images for Text Editor” enables you to include many images within your web pages. These are used to describe, illustrate and visually improve the page content and layout of your website. However, within theimagefile there is an extra feature that allows images to serve on external sites, blogs and email. If your business uses […]

Dropdown Navigation Update!

Within theimagefile you are now able to implement our new “fade in” or “slide-down” dropdown navigation menu. Simply go to; Customise Design -> Navigation Menu -> Manage Nav Items -> Dropdown Menus to set up your preferences.   Related posts: Mosaic Page Update New Slide Show Music Available! Folio Gallery Page Update! Throwback Thursday – Browser […]

Webpages 101: What To Do With Your Contact Page!

Contact pages are often the slightly overlooked side of a website. This is mainly because many people think that the only thing that can be done is display the business’ contact details. However, there are many ways of designing and utilising your contact page to boost your business and help increase sales. Related posts: The Advantages […]
Social media: Facebook do’s and don’ts

Social media: Facebook do’s and don’ts

Facebook may have plenty of detractors for the way it delivers advertising or seems to control your feed by the dastardly algorithm conspiracy, but it still delivers the best value for brands and individuals by it’s sheer reach and user base. Crucially for the photographer and visual creatives, it is the leader in shared video […]
Focus On…Sarah Gawler!

Focus On…Sarah Gawler!

We would like to introduce Sarah Gawler, a wedding photographer based in London. Her light and dreamy style make her images mesmerising and feel as if they are captured from memories rather than moments. We hope you enjoy… Related posts: Focus On….Peter Barlow! Focus On… Grant McKelvie! Featured Website: Dream Day Photography Focus On…Lucy Williams!
Instagram vs. Pinterest!

Instagram vs. Pinterest!

We get loads of enquiries about whether to use Instagram or Pinterest, so we have done a short review to help you decide which platform is best for your business. At first glance, Instagram and Pinterest seem to have the same goals as visual content-sharing platforms, however a deeper look reveals substantial differences between the two […]
Are You a “Me” Or a “We” Business?

Are You a “Me” Or a “We” Business?

Are you a “me” business or a “we” business? “I hope you like the product” or “If you have any problems contact me” are phrases used by the “me” businesses. Generally, these businesses are smaller, more personal businesses who are aiming to give their customers bespoke customer service. On the other hand, “We hope to hear […]
Are You Creating Customer Loyalty?

Are You Creating Customer Loyalty?

Nowadays customer service really is the “new” marketing. Consumers now have access to an endless amount of information about your business, and research shows that customers who feel taken care of are more inclined to buy from you again. On average, 80% of respondents share the belief that the key to small business success is highly […]
Email Etiquette

Email Etiquette

Nowadays email is the way that the majority of us in business communicate with one another – so much so that it has replaced face-to-face interactions to some extent. Emails are our first (and often second and third) impressions. From our email addresses to our wording, everything affects that impression. This is even more true when it comes […]
Sales: Pricing strategy

Sales: Pricing strategy

Pricing Strategy Small businesses almost invariably get this part of the business wrong, partly because the focus of the business is on the delivery and not the real cost of what it takes to get it there. There are two main things to consider… Related posts: Social media: Advertising and audience Social media: Voice and […]
Throwback Thursday – What’s Your Most Popular Image?

Throwback Thursday – What’s Your Most Popular Image?

Understanding your customer base is key to running a successful business. Do you know what your customers look for? Do they buy what they say they want? Many customers give the impression that they want photographs of the bride and groom at the wedding or their mother in law in the portrait studio. But do they […]
Is Your Message Being Heard?

Is Your Message Being Heard?

Promotions are a part of every small business’ marketing plan. They are a way of encouraging purchases from past clients, reeling in new customers and boosting sales during slow periods. However, traditional marketing can be expensive for a small business…that’s where Internet marketing comes in! Internet marketing is a great way for small businesses to market their offers to a larger public. […]

Free Marketing Tool To Drive Traffic!

Want to highlight an offer or promotion to your website visitors? Try this free marketing tool; the “AddThis” welcome bar. It’s a quick add on to help increase sales. Below we have included a tutorial video of how to set up the “AddThis” welcome bar… Or if you prefer you can log in to your […]
Jim’s App Picks!

Jim’s App Picks!

Now that we’re heading into Spring, it’s time to start focusing on the new and getting back on those resolution band wagons.   Moonpig Personalised Cards. This app is incredibly easy to use. It allows you to choose from a wide range of card designs that you can personalise and sign as well as gifts […]
Focus On….Peter Barlow!

Focus On….Peter Barlow!

Peter Barlow, a portrait photographer based in Cumbria, has been working in the photographic industry for over twenty years. A master of boosting business with social media and an expert in his field, he has built up a reputation for taking distinctive modern portraits and was the proud recipient of the prestigious Kodak Gold Award for professional photography. […]
Price Plan Discounts Update

Price Plan Discounts Update

  Two small updates on the price plans discounts.  We know that using price plan discounts increases your photo print and product sales, which is why you might have a number of different sales incentives within each of your price plans. Previously we would display all discounts expanded on the page, however with many discounts or if […]
Print Lab Credit System

Print Lab Credit System

Theimagefile has developed a credit system that allows you, as partner print labs, to offer cost-of-goods credits to photographers. It’s a great system that can be used to reward photographers for signing up to your lab/email list, as a refund, or reward or to encourage sales during a specified time period.   Related posts: Webpages 101: What To Do With Your […]

Advanced Contact Page Update!

We’ve made even more updates to our Advanced Contact Page. You can now position content, such as an image, location map, social media feed next to your contact form. The second text area can now be positioned: Below everything (default setting) Left of the contact form (separate column) Left and below the contact form (wrap around) Right […]
Focus On…Niki Simpson!

Focus On…Niki Simpson!

  Niki Simpson, based in Surrey, is an award-winning botanical illustrator and recognised author. Niki’s aim is to present contemporary botanical images in an accurate and detailed way, while pioneering the photographic movement in botanical illustration. Her images are beautifully inspiring. We hope you enjoy…   Related posts: Focus On…John Kelly Focus On….Peter Barlow! Focus […]
Changes to the Advanced Contact page

Changes to the Advanced Contact page

Following the addition of Google reCAPTCHA, another small change to the advanced contact page to help with your site design and the requests for squeeze page options. You can now select the form label positions to display either to the left of the form field or to display just above the form field.  Simply select or edit […]