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Email Etiquette

Email Etiquette

Nowadays email is the way that the majority of us in business communicate with one another – so much so that it has replaced face-to-face interactions to some extent. Emails are our first (and often second and third) impressions. From our email addresses to our wording, everything affects that impression. This is even more true when it comes […]
Sales: Pricing strategy

Sales: Pricing strategy

Pricing Strategy Small businesses almost invariably get this part of the business wrong, partly because the focus of the business is on the delivery and not the real cost of what it takes to get it there. There are two main things to consider… Related posts: Social media: Advertising and audience Social media: Voice and […]
Throwback Thursday – What’s Your Most Popular Image?

Throwback Thursday – What’s Your Most Popular Image?

Understanding your customer base is key to running a successful business. Do you know what your customers look for? Do they buy what they say they want? Many customers give the impression that they want photographs of the bride and groom at the wedding or their mother in law in the portrait studio. But do they […]
Is Your Message Being Heard?

Is Your Message Being Heard?

Promotions are a part of every small business’ marketing plan. They are a way of encouraging purchases from past clients, reeling in new customers and boosting sales during slow periods. However, traditional marketing can be expensive for a small business…that’s where Internet marketing comes in! Internet marketing is a great way for small businesses to market their offers to a larger public. […]

Free Marketing Tool To Drive Traffic!

Want to highlight an offer or promotion to your website visitors? Try this free marketing tool; the “AddThis” welcome bar. It’s a quick add on to help increase sales. Below we have included a tutorial video of how to set up the “AddThis” welcome bar… Or if you prefer you can log in to your […]
Jim’s App Picks!

Jim’s App Picks!

Now that we’re heading into Spring, it’s time to start focusing on the new and getting back on those resolution band wagons.   Moonpig Personalised Cards. This app is incredibly easy to use. It allows you to choose from a wide range of card designs that you can personalise and sign as well as gifts […]
Focus On….Peter Barlow!

Focus On….Peter Barlow!

Peter Barlow, a portrait photographer based in Cumbria, has been working in the photographic industry for over twenty years. A master of boosting business with social media and an expert in his field, he has built up a reputation for taking distinctive modern portraits and was the proud recipient of the prestigious Kodak Gold Award for professional photography. […]
Price Plan Discounts Update

Price Plan Discounts Update

  Two small updates on the price plans discounts.  We know that using price plan discounts increases your photo print and product sales, which is why you might have a number of different sales incentives within each of your price plans. Previously we would display all discounts expanded on the page, however with many discounts or if […]
Print Lab Credit System

Print Lab Credit System

Theimagefile has developed a credit system that allows you, as partner print labs, to offer cost-of-goods credits to photographers. It’s a great system that can be used to reward photographers for signing up to your lab/email list, as a refund, or reward or to encourage sales during a specified time period.   Related posts: Webpages 101: What To Do With Your […]

Advanced Contact Page Update!

We’ve made even more updates to our Advanced Contact Page. You can now position content, such as an image, location map, social media feed next to your contact form. The second text area can now be positioned: Below everything (default setting) Left of the contact form (separate column) Left and below the contact form (wrap around) Right […]
Focus On…Niki Simpson!

Focus On…Niki Simpson!

  Niki Simpson, based in Surrey, is an award-winning botanical illustrator and recognised author. Niki’s aim is to present contemporary botanical images in an accurate and detailed way, while pioneering the photographic movement in botanical illustration. Her images are beautifully inspiring. We hope you enjoy…   Related posts: Focus On…John Kelly Focus On….Peter Barlow! Focus […]
Changes to the Advanced Contact page

Changes to the Advanced Contact page

Following the addition of Google reCAPTCHA, another small change to the advanced contact page to help with your site design and the requests for squeeze page options. You can now select the form label positions to display either to the left of the form field or to display just above the form field.  Simply select or edit […]
Do You Give The Right Impression To Your Visitors? (Part 3)

Do You Give The Right Impression To Your Visitors? (Part 3)

Customer service is an incredibly important part of making your business a success. Regardless of which field of business you are in and whether you are part of a large international company or are self-employed, there are certain (incredibly simple) customer service skills that you need to master. Below we have included a list of […]
Marketing: Content Marketing

Marketing: Content Marketing

The buzz words in marketing for the last year or two have been ‘social media’ and ‘content marketing’, for good reason. Social media has driven brand conversations between consumers and content marketing has been the currency of that conversation, in the form of images and videos facilitating storytelling. Related posts: Have You Spring Cleaned Your Business? The […]
Google reCAPTCHA!

Google reCAPTCHA!

In celebration of Safer Internet Day we wanted to draw your attention to a new system that we have implemented within theimagefile. Recently Google has introduced its revamped and highly improved reCAPTCHA system. reCAPTCHA is a free service designed to protect your website from spam and abuse. For years, many of us have prompted our […]
Do You Give The Right Impression To Your Visitors? (Part 2)

Do You Give The Right Impression To Your Visitors? (Part 2)

The science of colour has been an area of increasing research for the past few years and has changed how colour is viewed by businesses throughout the world. We now know that colour is one of the most important design aspects of any business, it will decide how memorable you are, how responsive your target market is and […]
Do You Give The Right Impression To Your Visitors? (Part 1)

Do You Give The Right Impression To Your Visitors? (Part 1)

In order for any business to succeed it needs to have a retail strategy. A retail strategy is… “a marketing plan that details how a business intends to offer its products or services to consumers and influence their purchases”. For a high street shop, this is easy as they can use their location, shop name, […]
Social Media: The do’s and dont’s

Social Media: The do’s and dont’s

It really is a digital jungle out there and finding the right way to present yourself amongst all the noise is difficult when you consider all the options. In this post, we give you some top tips on the do’s and dont’s for social media. Related posts: Social Media: Taming The Beast Social media: Advertising […]
What Makes A Good Domain Name?

What Makes A Good Domain Name?

Deciding on a domain name is one of the most important decisions a company can make. A domain name is like a first impression – it hints at our age, culture, personality and style. Since domain names began they have been taking the cyber world by storm, flying off the shelves before we have time to […]
Why You Should Put Your Prices On Your Site?

Why You Should Put Your Prices On Your Site?

For most photography business owners, one of the most controversial decisions to make is whether to post pricing information on their websites. As Hubspot explains; clients dislike the idea of posting prices on their website because “it’s not done in our industry”, “what happens if my competition sees it?”, “all our pricing is custom, nothing is standard” or […]
Throwback Thursday – Email Mailing Lists!

Throwback Thursday – Email Mailing Lists!

For this Throwback Thursday post we wanted to focus on the importance of email mailing lists and how they can be a benefit to your business. Email mailing lists, much like traditional mailing lists, are a way of using emails to distribute specific information to many Internet users and have become increasingly valuable over the past […]