Control Panel

News & Stuff

Sales: Database management

Sales: Database management

Sales: Database managementWhenever the subject of database management comes up, this is the image that springs to mind. Banks of computers in low-lit warehouses humming away quietly and efficiently, stashing endless amounts of information ready to be accessed at any time. Whilst your small business may not need the football fields of storage that Apple ...
Focus On…Rebecca Northway!

Focus On…Rebecca Northway!

Today we would like to introduce you to a portrait and wedding photographer based in Gloucestershire. She has photographed over 700 weddings and has received many prestigious awards including Photographer of the Year BIPP South West Region 2015. Please meet the wonderful Rebecca Northway… Related posts: Focus On…Ashley Franklin! Focus On….Peter Barlow! Focus On… Fiona ...
Folio Gallery Page Update!

Folio Gallery Page Update!

A quick update! By popular request you can now set your folio gallery page to open the client gallery in slideshow mode. At the end of the slideshow the gallery will return to its normal display mode. NOTE: This setting is only available from the folio gallery page!     Related posts: Throwback Thusday: Mosaic ...

Marketing: Relationship Marketing

Relationship Marketing In other words: how can you keep your customer coming back and buying your services? Often, winning the client or customer for the first time is the easiest bit. Delivering what they want, expect and are paying for can be tough according to the personality traits involved. But further to that, how can ...
Web Pages 101: Folio Gallery

Web Pages 101: Folio Gallery

Within theimagefile you have a choice of eight different pages in which to display and sell your images. The page type that this article is going to focus on is the folio gallery page. The folio gallery page displays one thumbnail per Client Gallery collection. The visitor clicks the gallery image to access all images ...

New Caption Overlay Feature!

We have added caption overlays! Caption overlays are designed to alert your visitors to the content they will see then hovering over an image on your website.  Currently, the new caption overlays are only available on the “Linked Gallery” page type, but will be available on all fixed images within slideshow pages soon. Related posts: Folio Gallery Page ...
Web Pages 101: The Advanced Page!

Web Pages 101: The Advanced Page!

With over twenty different page types available on theimagefile it can be difficult to know which is the best choice for your website. So, over the next few weeks we will be explaining the design options, benefits and uses of each individual page type. This week we are going to focus on The Advanced Page. ...

Are you ready for 21st April ?

Google rarely gives advanced information about changes to its algorithm. So when Google recently announced the date and focus of their algorithm changes we knew it was going to be a serious update. They said: Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile ...
The Advantages of Seamless Integration!

The Advantages of Seamless Integration!

Branding is a key process within a business as it shows the personality, quality, origin and target market of a particular company. Think of branding as a container for your business’ reputation and good will. Strong branding can build trust between a company and its customers. Potential clients are often given a firm idea of what they are buying before they buy ...
Throwback Thursday – Using Images For Text Editor On Other Websites!

Throwback Thursday – Using Images For Text Editor On Other Websites!

The “Images for Text Editor” enables you to include many images within your web pages. These are used to describe, illustrate and visually improve the page content and layout of your website. However, within theimagefile there is an extra feature that allows images to serve on external sites, blogs and email. If your business uses ...

Dropdown Navigation Update!

Within theimagefile you are now able to implement our new “fade in” or “slide-down” dropdown navigation menu. Simply go to; Customise Design -> Navigation Menu -> Manage Nav Items -> Dropdown Menus to set up your preferences.   Related posts: Mosaic Page Update New Slide Show Music Available! Folio Gallery Page Update! Throwback Thursday – Browser ...

Webpages 101: What To Do With Your Contact Page!

Contact pages are often the slightly overlooked side of a website. This is mainly because many people think that the only thing that can be done is display the business’ contact details. However, there are many ways of designing and utilising your contact page to boost your business and help increase sales. Related posts: The Advantages ...
Social media: Facebook do’s and don’ts

Social media: Facebook do’s and don’ts

Facebook may have plenty of detractors for the way it delivers advertising or seems to control your feed by the dastardly algorithm conspiracy, but it still delivers the best value for brands and individuals by it’s sheer reach and user base. Crucially for the photographer and visual creatives, it is the leader in shared video ...
Focus On…Sarah Gawler!

Focus On…Sarah Gawler!

We would like to introduce Sarah Gawler, a wedding photographer based in London. Her light and dreamy style make her images mesmerising and feel as if they are captured from memories rather than moments. We hope you enjoy… Related posts: Focus On….Peter Barlow! Focus On… Grant McKelvie! Featured Website: Dream Day Photography Focus On…Lucy Williams! ...
Instagram vs. Pinterest!

Instagram vs. Pinterest!

We get loads of enquiries about whether to use Instagram or Pinterest, so we have done a short review to help you decide which platform is best for your business. At first glance, Instagram and Pinterest seem to have the same goals as visual content-sharing platforms, however a deeper look reveals substantial differences between the two ...
Are You a “Me” Or a “We” Business?

Are You a “Me” Or a “We” Business?

Are you a “me” business or a “we” business? “I hope you like the product” or “If you have any problems contact me” are phrases used by the “me” businesses. Generally, these businesses are smaller, more personal businesses who are aiming to give their customers bespoke customer service. On the other hand, “We hope to hear ...
Are You Creating Customer Loyalty?

Are You Creating Customer Loyalty?

Nowadays customer service really is the “new” marketing. Consumers now have access to an endless amount of information about your business, and research shows that customers who feel taken care of are more inclined to buy from you again. On average, 80% of respondents share the belief that the key to small business success is highly ...
Email Etiquette

Email Etiquette

Nowadays email is the way that the majority of us in business communicate with one another – so much so that it has replaced face-to-face interactions to some extent. Emails are our first (and often second and third) impressions. From our email addresses to our wording, everything affects that impression. This is even more true when it comes ...
Sales: Pricing strategy

Sales: Pricing strategy

Pricing Strategy Small businesses almost invariably get this part of the business wrong, partly because the focus of the business is on the delivery and not the real cost of what it takes to get it there. There are two main things to consider… Related posts: Social media: Advertising and audience Social media: Voice and ...
Throwback Thursday – What’s Your Most Popular Image?

Throwback Thursday – What’s Your Most Popular Image?

Understanding your customer base is key to running a successful business. Do you know what your customers look for? Do they buy what they say they want? Many customers give the impression that they want photographs of the bride and groom at the wedding or their mother in law in the portrait studio. But do they ...
Is Your Message Being Heard?

Is Your Message Being Heard?

Promotions are a part of every small business’ marketing plan. They are a way of encouraging purchases from past clients, reeling in new customers and boosting sales during slow periods. However, traditional marketing can be expensive for a small business…that’s where Internet marketing comes in! Internet marketing is a great way for small businesses to market their offers to a larger public. ...