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Marketing: Content Marketing

Marketing: Content Marketing

The buzz words in marketing for the last year or two have been ‘social media’ and ‘content marketing’, for good reason. Social media has driven brand conversations between consumers and content marketing has been the currency of that conversation, in the form of images and videos facilitating storytelling. Related posts: Have You Spring Cleaned Your Business? The ...
Google reCAPTCHA!

Google reCAPTCHA!

In celebration of Safer Internet Day we wanted to draw your attention to a new system that we have implemented within theimagefile. Recently Google has introduced its revamped and highly improved reCAPTCHA system. reCAPTCHA is a free service designed to protect your website from spam and abuse. For years, many of us have prompted our ...
Do You Give The Right Impression To Your Visitors? (Part 2)

Do You Give The Right Impression To Your Visitors? (Part 2)

The science of colour has been an area of increasing research for the past few years and has changed how colour is viewed by businesses throughout the world. We now know that colour is one of the most important design aspects of any business, it will decide how memorable you are, how responsive your target market is and ...
Do You Give The Right Impression To Your Visitors? (Part 1)

Do You Give The Right Impression To Your Visitors? (Part 1)

In order for any business to succeed it needs to have a retail strategy. A retail strategy is… “a marketing plan that details how a business intends to offer its products or services to consumers and influence their purchases”. For a high street shop, this is easy as they can use their location, shop name, ...
Social Media: The do’s and dont’s

Social Media: The do’s and dont’s

It really is a digital jungle out there and finding the right way to present yourself amongst all the noise is difficult when you consider all the options. In this post, we give you some top tips on the do’s and dont’s for social media. Related posts: Social Media: Taming The Beast Social media: Advertising ...
What Makes A Good Domain Name?

What Makes A Good Domain Name?

Deciding on a domain name is one of the most important decisions a company can make. A domain name is like a first impression – it hints at our age, culture, personality and style. Since domain names began they have been taking the cyber world by storm, flying off the shelves before we have time to ...
Why You Should Put Your Prices On Your Site?

Why You Should Put Your Prices On Your Site?

For most photography business owners, one of the most controversial decisions to make is whether to post pricing information on their websites. As Hubspot explains; clients dislike the idea of posting prices on their website because “it’s not done in our industry”, “what happens if my competition sees it?”, “all our pricing is custom, nothing is standard” or ...
Throwback Thursday – Email Mailing Lists!

Throwback Thursday – Email Mailing Lists!

For this Throwback Thursday post we wanted to focus on the importance of email mailing lists and how they can be a benefit to your business. Email mailing lists, much like traditional mailing lists, are a way of using emails to distribute specific information to many Internet users and have become increasingly valuable over the past ...
Sales: Sales techniques

Sales: Sales techniques

If you Google sales quotes, these are some of the results you get. Any honest salesperson will tell you that 90% of those quotes are correct and that attitude, motivation, desire and sheer enthusiasm are key sales techniques helping you gain success in business. Having a great product helps enormously of course. Related posts: Selling ...
Focus On…Anthony Gould-Davies!

Focus On…Anthony Gould-Davies!

For this “Focus On…” I had the pleasure of interviewing an incredibly talented and charismatic photographer based in London. Having been involved in every genre of photography; from portraits and weddings to boudoir, fashion and commercial for the past twenty years as well as directing several television programmes, it was an honour to meet Anthony Gould-Davies… Related ...
The SWPP Convention Is Here!

The SWPP Convention Is Here!

Theimagefile is attending the SWPP Convention from Friday 16 January – Sunday 18 January 2015. We will be on stands M34/35 so come and say hi! 🙂 Related posts: SWPP Conference! ...
Throwback Thursday – File Recovery!

Throwback Thursday – File Recovery!

This Throwback Thursday we wanted to focus our attention on a common fear among photographers – accidentally deleting a file or collection. Now within theimagefile, accidentally deleting these important files or folders are not as bad as it seems. This article focuses on the ways of recovering them… Firstly we’re going to focus on the recovery ...
Promoting Your Business Online!

Promoting Your Business Online!

Following on from our article “Refresh Your Business!” we have combined the last two business goals; promoting a business more and increasing communication with customers. Every business regardless of size or industry needs to promote and market their services to a customer base. However, it can be hard knowing which promotion route to take. This article focuses ...

Jim’s App Picks!

Every year at least 45% of us make new years resolutions, however statistically only 8% are successful in achieving their goal. The three most common goals for the new year are to lose weight, get organized and spend less, save more. So I’ve found some really helpful apps to keep you motivated and on track during 2015… Related ...
Valentine’s Day Page Sets!

Valentine’s Day Page Sets!

   Over the past few weeks we’ve been preparing a programme focused on sales and marketing, so we’re excited to launch the first part – Valentine’s Day page sets! Get ready to spread the love.. Related posts: School Photographers – Print Packs and Proof Cards – The Online Solution! Get Ready To Spread The Love! Webpages 101: ...

SWPP Conference!

Europe’s biggest annual photographic Convention and Trade Show has begun its final countdown!  The Societies’ 2015 Convention Trade Show is now only 7 days away but you can still access the Trade Show element of the event free of charge. To do this you MUST register with the Societies before 10th January 2015! The SWPP ...
Refresh Your Business!

Refresh Your Business!

The goal to refresh and revamp a business is a common one so theimagefile is constantly adding and working on tools to help you build yourself a great looking site. However, we realise that it’s often difficult to know where to start and what to focus the most energy on… Related posts: Featured Website: Diana Steer! ...
Throwback Thursday – Discounts!

Throwback Thursday – Discounts!

Now January is often considered a quiet time for some businesses, so we wanted to focus our first Throwback Thursday article of the new year on something January is famous for – sales! Some of you may be thinking that you don’t really know where to start when it comes to a sale, so we thought ...

New Year, New Business!

It’s officially 2015! Undoubtedly we’ve all made a few business goals for the upcoming year, however it can be difficult knowing where to start… We wanted to know how to help you even more this year so have done a bit of research into the top resolutions for businesses. We discovered that on average the top business resolution is ...
Get Ready To Spread The Love!

Get Ready To Spread The Love!

Hello all, we hope you had a great Christmas break and are raring to get back to business!    Now that the festive season is over it’s time to start focusing on the next big holiday…Valentine’s Day. We will be starting the first programme in our up and coming series that aims to boost your sales ...
Marketing: Building your brand

Marketing: Building your brand

Building Your Brand Previously we’ve talked about defining your service, identifying your market and the basics of PR and marketing. As you become established, your company (and you) start to become recognised as a brand. Trust in your services is also about having trust in your brand. To quote a certain Mr Branson: “Brands exist ...