After sales is a real buzz word right now, and is here to stay. There is a real trend for customer attention post shoot. Make sure your client has every opportunity to continue being a customer. Offer the greatest level of service of satisfaction. However, there a fine line between customer care and annoyance. Also, one between going the extra mile and overdoing it completely.
When you’re running a business, you should always be thinking of ways to boost bookings, sales and income. The same applies when you’re running a photography business. Here are four ways that you can boost business, specifically for newborn photographers.
After this endless winter, I think we could all do with a bit of summer sunshine so we have put together a little summer mood board. We love everything that summer has to offer. Not just the potentially great weather but also the food, colours and flowers.
Food comes in all forms during the summer months. From fresh crispy salads to barbequed meats and fish and even to fresh desserts, it’s such a delicious few months. Some of our favourites are featured in the mood board above. Just look at that gorgeous salmon!
The colours are also a favourite of ours this time of year. All the bright colours come out to play and look so fresh and vibrant in the abundance of natural light. Not to mention the garden coming into its own. This is the time of huge blooms, armfuls of wildflowers, birds flitting from tree to tree and summer houses being dusted and brought back out from hibernation.
Who couldn’t love summer?
As a wedding photographer, you are in the lucky position that newly married couples want to keep their wedding pictures for many years to come and are therefore quite an easy audience to sell to.
As mentioned before, a large number of wedding photographers are choosing to sell to the couple in-person before putting the images online. This is a great opportunity to hone in on the emotion of the day and encourage those special product orders, for example, wedding albums, canvases and other wall art. Now you might ask, is it worth putting the images online after the in-person sale? And will it still produce sales? Of course! Once those special products have been ordered you can still boost sales through prints and download options. After all, the happy couple might want to add some additional copies as prints as well as that all-important social media download (every bride wants to show off the dress), not to mention keepsakes for parents and grandparents.
To really maximise sales it’s important to have a cut-off date on the images. For example, many wedding photographers tell clients that images will only be available for a number of weeks so that clients must purchase their desired images and can’t just view them online whenever they want forever.
Selling is an art which takes many different guises. Master it, complimented by your fantastic photography, and you will be on to a winner. There’s no point in being a great photographer if you aren’t selling anything. You’ll soon have to look elsewhere to pay the bills. You need to be great at both; snapping and selling.