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Moodboard: Autumn

Moodboard: Autumn

We are now officially in September which means that autumn will soon be upon us. It is one of our most favourite times of year for many reasons, not least the beautiful rich colours which adorn the season. It’s a time of bright orange butternut squash soup, the golden reds and yellows that set landscapes ...
The Complete Online Solution!

The Complete Online Solution!

With the kids all now officially back at school we thought we would share theimagefile’s complete online solution designed specifically for school photographers.  Related posts: Preparing Your Business For Father’s Day Mother’s Day Page Sets 2017! Christmas Page Sets 2017! The Discount You Need For The January Sales ...
PR – essential for your business?

PR – essential for your business?

PR is often overlooked with all sizes of business – big and small. The adage that all PR is good PR is not true! Like the rest of your business, proper planning can avert any horror stories and properly boost your profile and ultimately your sales. Related posts: 8 Powerful Communication Tools For The Small ...
3 Back To School Photo Shoot Ideas

3 Back To School Photo Shoot Ideas

If you hadn’t already noticed from the banners in every shop window and the overwhelming amount of stationery in the supermarkets, next week is back to school week. This is often a bittersweet time for parents and students alike. After all, there is nothing more exciting, nervewracking and emotional than a first day. This is ...
Working on the business, not in the business

Working on the business, not in the business

Working on the business, not in the business is a term you may have heard before. But how do you put this into practice? Being the custodian of your business, there is a massive subconscious tendency to work every hour in the day. To ensure you are doing everything you can to make it a ...
Why Use DS Domains?

Why Use DS Domains?

One of the questions we get asked all the time is “where should I look for a domain name?” and “who is the best domain name provider?”. Well in our opinion, it’s DS Domains. We are partnered with domain name provider DS Domains, who offer an exclusive service to theimagefile. So why should you use them? ...
The Event Photography Guide To Festival Season

The Event Photography Guide To Festival Season

It’s officially festival season which means that event, especially music, photographers will be having a busy few weeks. We have compiled an easy and comprehensive guide to any first-time festival photographers to help you make the most of your music events this summer.  Related posts: Preparing Your Business For Father’s Day 4 Christmas Photo Shoot ...
Building your brand

Building your brand

Building your brand is super important for any business owner. The demand for change is the hot topic in technology and retail, and therefore every other market. The onus is on staying relevant in such a fast-moving consumer and news environment. This is true to an extent but the longer-term rhythms of consumer behaviour and ...
Tips For Marketing Your Business On Twitter

Tips For Marketing Your Business On Twitter

Twitter is a social media platform that has become increasingly popular with businesses. Not only is it a great way of getting in touch with a large number of people all at once, but equally, is a free marketing tool. If you are interested in marketing your business on Twitter, here are some tips to ...
Milestones To Offer For A Child’s Third Year

Milestones To Offer For A Child’s Third Year

If you are a newborn photographer, a child’s third year is another great milestone opportunity and a way to tie parents into future photo shoots. But what milestones can you offer for a child’s third year? Related posts: Milestones You Could Offer For Baby’s Second Year Preparing Your Business For Father’s Day 3 Back To ...
Competitors

Competitors

Competitors, ah, those darn annoying competitors! I guess they keep us on our toes but standing out from your competitors is no easy task in the world of photography. You may think you take better photos/provide a better service than your rivals. But to the new customer, how do you convey this? Related posts: No ...
3 Ways Blogging Can Help Your Business

3 Ways Blogging Can Help Your Business

Blogging for your business is a fantastic marketing tool that gives your business a voice and more online visibility. A blog is basically another marketing platform for your business, much like social media and email marketing, yet many businesses still aren’t maximising on this. Why? Because many just don’t understand how helpful blogging can be ...

The Importance Of Using Quality Picture Mounts

 Today we have a guest post from the fantastic company Cadremont who produce high-quality professional picture mounts for photographers and artists. Below they discuss why it is so important to use quality picture mounts in your creative business.  As professional artists and photographers, we create work not only for ourselves but for others to ...
Boosting profits

Boosting profits

Boosting profits alongside your everyday, bread and butter business means doing things a little differently. Like taking a holiday to revive the senses or taking a stroll to break the cycle. Finding quick-fire and longer term ways to add some extra to the bottom line requires some creativity and a blast of energy. Related posts: ...
Why You Should Be Creating An Email List

Why You Should Be Creating An Email List

Email lists have been around for years but recently, they have gained popularity. It can seem like everyone is starting an email list but no one really knows why they should. Today we’re discussing why you should start creating an email list and which programmes you could use to make things a little easier and ...
Milestones You Could Offer For Baby’s Second Year

Milestones You Could Offer For Baby’s Second Year

As a newborn photographer, you should be constantly looking for ways to increase business and tie past clients in. After all, it’s easier to keep a current client than finding a new one. One way of doing this is to offer parents a baby’s second-year milestone package. Below we have included a few milestone ideas ...
5 Quick SEO Tips For Small Businesses

5 Quick SEO Tips For Small Businesses

The Internet is growing all the time. In 2013 Google produced a publication explaining the steps it took to decide where websites appeared in the search results. At that time it said that the web was made up of “over 30 trillion individual pages”. Last year in November 2017 there were roughly 130 trillion pages. That’s ...
Growing the business

Growing the business

Growing the business is a constant driving force for ambitious owners. In this age of fast-growth, companies who do not really own anything but a service (Uber, Facebook, Airbnb) and boom-and-bust valuations, the temptation with any business is to grow as quickly as possible. Related posts: Preparing Your Business For Father’s Day The Importance of ...
3 Ways To Promote and Market Your Wedding Photography Business

3 Ways To Promote and Market Your Wedding Photography Business

The wedding photography industry has changed massively over the past 20 years, not only in terms of camera kit but also in photographic style. However, there is one way in which old-school methods still work – promotion and marketing. Most wedding photographers still get future bookings by attending wedding fairs and via word of mouth.  Related ...
Getting Started With Twitter For Small Businesses

Getting Started With Twitter For Small Businesses

Social media has been a large part of our lives for many years now and for many of us, it is the primary form of communication with friends, family, businesses and colleagues. One of the biggest social media platforms in the world is Twitter which is renowned for getting your name in front of a ...
Baby Milestone Sessions To Offer

Baby Milestone Sessions To Offer

Baby milestone sessions are a great way of boosting your newborn photography business. Most of us will have heard of the Cake Smash session to celebrate baby’s first birthday, but what other milestone sessions could you offer?  Related posts: 4 Ways To Boost Your Newborn Photography Business Milestone Sessions You Could Be Offering Mother’s Day ...