How does “passively attracting customers” sound? Pretty great, right? Well, we have three easy ways for you to passively attract customers to your website just be using SEO.
At times, search engine optimisation can sound complicated, overwhelming and a little technical. But it really doesn’t have to be. The reality is that SEO is easy and a profitable way of passively attracting new clients.
FIND YOUR KEYWORDS
The first step to great SEO is to ask yourself; “if a customer was searching for my type of business in Google what would they type in?”.
Here’s how to start:
- Brainstorm some words. You need about 2-3 words or phrases that describe what you offer clients. e.g. classic, pin-up, boudoir photography
- Add in the city you are based in as well as surrounding towns and counties
- Make sure you keep important words together. e.g. if you are a wedding photographer then breaking up the words “wedding” and “photographer” will block search engines from recognising the phrase “wedding photographer”.
ANSWER YOUR CUSTOMERS QUESTIONS
When we try to answer a question, we tend to Google it. So make sure that you are answering your customer’s burning questions. Not only will your customers benefit, but your business will also thrive as a result of helping them. This doesn’t have to be particularly time-consuming, and it doesn’t mean that you have to answer every question you ever receive publically on your website. However, having an FAQ area or web page just answering the most common questions can make a huge impact and save you time in the long-run.
ADD TO OTHER CONVERSATIONS
You don’t have to sit on your laurels and wait for your website content to pay off. Stoke the fire by taking part in conversations in other areas for example in networking groups, Twitter and other social media profiles. This obviously doesn’t mean you have to spam social media channels with links to your site, but partaking in Twitter chats or simply conversing with clients via Facebook or other social networks will show that you are being active for your customer base.