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6 Great Ways To Prepare Your Business For 2021

Posted on December 8, 2020 by theimagefile under Business, Inspiration, Sales and Marketing, Social Media and Blogging, Websites and SEO

Although 2021 might not mean the end of Covid-19, the future is certainly starting to look a little brighter. With that being said, it’s important to get our businesses prepared and in order for a (hopefully) brighter and more positive new year.

Your Website

Your website is your virtual shop window and often, the first impression visitors receive of your business. Therefore, it needs to not only work seamlessly but also look beautiful from the minute visitors land on your home page.

Why not consider giving your website a little makeover during the Christmas season? You can utilise all of our beautiful pages such as the banner links page, blurb page, accordion page and much more or completely change which website theme you are using.

Alternatively, if you would don’t know where to start, haven’t got the time or simply would prefer someone else to help turn your site around, then check out our Web Build Service.

Your SEO

Your search engine optimisation is key to getting your name and website in front of potential visitors. There are two main aspects to search engine optimisation. The first is on-site SEO which relates to everything that is done on your website to help boost your search engine optimisation. The second is off-site SEO which refers to everything done off of your website to boost your search engine optimisation.

There are lots of simple things you can do to help boost your SEO as well as some more in-depth methods too. Perhaps the Christmas break is the perfect time to take a look at your current SEO situation.

Your Price Plans

Your price plans need to work for you and are one of the most important aspects of your business. After all, it’s how you make your money! So why not spend some time this festive season, taking a look at the current price plans you are using?

Do they include all the products that you would like to offer? Do they include any products that you no longer fit with your business or clientele? Are you still happy to self-fulfil orders? Or are you partnered with the best lab for you?

Your Packages

The packages feature means that you can add multiple products into a package which is then offered to clients as a special offer or at a reduced price. This is designed to help increase your client sales as well as being a great opportunity for you to offer discounts and special deals.

Perhaps the Christmas break is a prime opportunity to you to set up some special new year packages to offer potential clients?

Pop-Up Boxes

Pop-up boxes is a box that displays periodically according to its programmed schedule. For example, it can display on every page on a website or alternatively, on one particular web page, such as a home page.

Pop-up boxes are designed to initiate a particular reaction from visitors, for example, to check out your latest offers, to sign up to your mailing list, book a session or spend over a certain amount.

Why not set up a new pop-up box on your own website to encourage visitors to book your new year sessions, sign up to your mailing list so that they can stay in the loop regarding your business and new regulations etc or to boost sales by directing them to your special packages.

Notification Bars

Notification bars are a great way of keeping visitors and loyal clients up to date with your business news. They can be used for anything from advertising your latest sessions and products to directing visitors to a dedicated page explaining your shipping information.

In the current climate, why not let customers know the lengths that you are going to keep your business running as well as keeping them as safe as possible, by using a notification bar to direct them to a dedicated Covid-19 page. Here, you could explain the safety measures that you have in place, how you are planning on organising and running photo sessions with the new hygiene measures e.g. masks and hand sanitizer as well as what they can do to help you too.