With the global pandemic still lingering, it’s important that we all do as much as possible to keep business going and boost revenue. Whether you love it or hate it, you cannot deny that one of the busiest times of year is on the horizon. For some of you, it might be too soon to mention the “c-word” however, Christmas is the next big retail holiday to be focusing on.
Christmas is a hectic time of year for everyone, even in the best of circumstances so it’s vital that we get organised and ahead of the game with some planning and scheduling. Here are just a few things to consider to help you get your business prepared for the festive season.
Discounts & Special Offers
The lead up to Christmas is a great time to boost seasonal business by offering a special holiday discount or offer. Remember, discounts and offers don’t have to be restricted to holiday-themed shoots and products. Many shoppers are looking to take advantage of holiday season discounts not just for presents, but also for future celebrations or just as a treat to themselves!
Add Some Festive Touches To Your Site
Christmas is the perfect time to add a little seasonal touch to your website. Whether you choose to add festive cheer to your entire website with seasonal images from past Christmases and falling snow or simply focus on one dedicated Christmas offer page, a good looking festive design will inspire shoppers to buy from you and put them in the giving mood!
Not sure where to start? Think about the images you are displaying on your site, could you change them for something more festive over the holiday period? Perhaps you could add in some seasonal graphics to your pages or simply update your colour scheme on a dedicated Christmas web page to look particularly merry and bright?
Marketing & Advertising
Obviously, if you are going to be offering dedicated holiday themed products and sessions you want to get them in front of as many people as possible. There are so many options when it comes to advertising and marketing and you will need to decide what avenues you want to focus on.
At this time of year it’s important to consider all your options. A few ideas to start with are Google AdWords, Facebook ads and Instagram ads. However, these avenues are likely to be higher in cost than normal due to the number of people trying to push their products.
But don’t be disheartened, there are also lots of free methods you can use to get your name out there. From creating your own social media calendar to get in touch with past clients to email marketing and blogging. Not to mention many features you can add to your website including pop-up boxes and notification bars.
Using Social Media
Most of us are on some sort of social media platform nowadays and at Christmas, it’s one of the easiest ways to reach a significant number of people. Think about what you could post about on your social media platforms as well as where you want to post different content. Perhaps you want to schedule some regular posts, using software such as Buffer or Hootsuite, updating your customers on your latest offers or upcoming discounts? Maybe you could offer a festive competition in the run-up to Christmas or maybe you could post pictures showing your sessions and products as ideal Christmas present ideas.
If you have a blog, Christmas is really your oyster when it comes to content. There are so many topics you could talk about and it’s a really nice way of engaging with your clients. Why not outline your offers, write about how your products or sessions would make great presents or simply talk about your business at Christmas time and what your plans are?
Whatever you choose to write about, ensure that your post is SEO optimised so that they will organically drive traffic to your site. And of course, make sure your posts look beautiful too. You are in an image industry after all!