The Internet is growing all the time. In 2013 Google produced a publication explaining the steps it took to decide where websites appeared in the search results. At that time it said that the web was made up of “over 30 trillion individual pages”. Last year in November 2017 there were roughly 130 trillion pages. That’s an increase of over 300 per cent in just four years.
The first page of Google’s search results only holds ten spots and in recent years it has become increasingly hard to achieve one of those coveted places. The only way to do it is by investing in search engine optimisation. To help you get your process on track we have compiled a list of SEO tips and tricks.
In 2015 a survey found that only 17% of small businesses actively invest in SEO. That’s a tiny percentage. Our first tip to get ahead is to start search engine optimisation now so that you are already ahead of 83% of businesses.
LEARN THE BASICS
Good search engine optimisation doesn’t happen overnight – it takes time and effort. Just like any other large investment you would make, such as a car, house or education, you need to do some homework and learn the basics. After all, you don’t want to invest in something that is a mistake.
So, educate yourself on the basics of search engine optimisation. You don’t have to become a technical expert or learn how to write code but you need to get your head around search engine speak.
Google rewards websites that produce high-quality content for their visitors. But how does Google define quality? Well, luckily Google shared what it considered high-quality content in its free Webmaster Guidelines.
Yes, it’s quite a lengthy document so to sum it up, it basically says that in order for content to be considered high-quality it needs to be memorable, shareable and worthy of a mention, and those qualities earn repeat visits, links and increased business exposure.
If you are really struggling with search engine optimisation you can find numerous SEO consultants online that you can hire to help your business. However, it’s important to really research any search engine optimisation company that you are considering so that you are prevented from losing money without any positive results or even worse, losing rankings with the search engines.
Lastly, it’s important to be realistic with your expectations and understand that your search engine optimisation will not be drastically improved overnight. It’s a long process that’s never fully finished. You have to commit for the long-term in order to be successful and have a positive impact. So give it some time and keep going!