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Refresh Your Business!

Posted on January 9, 2015 by Madeleine under Coffee Break, Inspiration, Sales and Marketing, Websites and SEO
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The goal to refresh and revamp a business is a common one so theimagefile is constantly adding and working on tools to help you build yourself a great looking site. However, we realise that it’s often difficult to know where to start and what to focus the most energy on…

Four Ways To Start Revamping Your Website! 

number-1-playfair  Spend some time focusing on your website’s content. Decide how you want your customers to learn about your business – do you want your first page to be your portfolio or a way of finding out about you? Decide what type of tone you want your content to be written in – are you going for conversational or professional?

number-2-playfair  Focus on adding your keywords into your content. We recommend that you sit down with a piece of paper and really consider this aspect of your website. Your keywords are anything that you think your target market would type into a search engine to find your business. For example, if you were a wedding photographer in Hampshire, your location would be a great keyword.

number-3-playfair  Don’t forget to be social! Your website should include some social media buttons, for example Facebook, Twitter, Google+ or a blog. These pages are a great place for you to show a more personal side to your business and get social with past and potential clients. However, remember to keep your social media current. If a potential customer looks at your blog or Facebook page and the most recent post is dated two years ago, they are most likely going to think that you’re no longer active!

number-4-playfair  Post those testimonials! Testimonials are a great way of making your website visitors feel more comfortable about booking you as they are a credibility to your business. They also make you look good to potential clients and show your past clients that you care about their experience with you.

 

On the other hand, if it’s the design aspect of your website that you are looking to change, we recognise that you might be too busy so there is also the Web Build Service. One of our designers will build the site and set it up for great search engine optimisation, ready to be indexed by the search engines and for you to continue adding content.

I’d just like to say how happy I am with your Website Build service.

I have been looking to build a website for many months but, expecting it to be a complicated and time consuming struggle, I kept putting it off. I read a good review on The Image File, and then saw that the complicated work could be done for me, so took the plunge.

I now have the website just as I want it. It was amazing, and nothing was too much trouble. I asked for various little tweaks so the site was personal to me, and all were completed promptly. A totally professional and stress free experience – very pleased indeed.  – Roy Kaye


Show-site-example

 

We have just updated our web site with the help of the The Image File team, what a pleasure to work with, they handled all our questions quickly and with a great deal of patience which was lucky for us as we are a bit thick when it comes to web sites!

What could have been hard work was easy and a pleasure, thanks again everybody! – Peter Barlow

 


 

Another aspect of your business to consider is your logo. Your logo is a critical aspect of your business marketing. It’s the major graphical representation of your brand, unique identity and provides essential information about your business. A good logo should be unique and easy to understand for potential clients, for example the logo below couldn’t be clearer about the business it’s representing! In general, cutting-edge firms and technical companies have angular logos to convey speed, while service-orientated businesses have rounded logos to provide a sense of service and trust.

In terms of brand identity, logos are the main visual component of a company. Your logo will appear on your stationery, website, business cards and advertising. For that reason a well designed logo is key, it can contribute to the idea that the business is professional and successful whereas a mediocre logo could imply amateurishness and turn off potential clients.

Logo-example-2

Designed by Sugarflies (Etsy)

Find out more about our Web Design Service!

Find out where to get great logos!

 

 

 

 

 

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[question]What single aspect of your website would you change? Tell us in the comments below![/question]

 

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