When you’ve worked within an industry for a significant amount of time, you’re bound to pick up a thing or two. These little gems of knowledge and information are most likely worth sharing with others either in a similar situation as yourself, those just starting out in your industry or with your customer base. However a lot of people are put off sharing their knowledge with others because they feel like they sound narcissistic. So here are a few ways to show that you are an expert within your niche, without sounding big-headed!
This is an obvious one and I know we have spoken about it many times in the past, however we think it is worth reinforcing. Blogging allows you to do two important things for your business. Firstly, it allows you to share all your latest work in detail as opposed to the limited images displayed in your portfolio and secondly, your blog gives you a platform for writing articles that share information and knowledge that can educate and benefit your clients and others within your industry. These two aspects allow you to show yourself as an expert within your niche.
PROCESSES AND WORKFLOWS
Having professional processes and workflows in place to guide and encourage your clients throughout their project is a great way of establishing yourself an expert. Wouldn’t you feel that a business sending regular updates and with a well-established workflow in place was more experienced and had more “expert status” than a business who forgot to send important paperwork or didn’t answer basic questions sufficiently? We think so.
TAKE THE LEAD
Let’s say you’re a wedding photographer who has just booked an engagement session. The first thing to consider is that (most likely) that couple have never been engaged before and therefore have no experience with their new found status, and secondly that couple have probably never been involved in a professional photo shoot. So it’s up to you to guide them through the process. Tell them what they need to do:
- Do they need to fill in any paperwork beforehand?
- Do they have to pay a deposit up front?
- Do they need to source a significant location or is that your job?
- What should they wear?
- How much time should they set aside for the photo shoot?
- Do you have any tips for the experience? Or anything to aware of in advance?
Take the lead and you’ll show them just how much expertise you have.
One of the easiest and best ways of showing off your expertise without the narcissistic tendencies is through testimonials. Rather than tooting your own horn, let your clients do it for you. Future clients are more likely to trust the opinions and experience of others who have been in their position.
P.S. This is also great for your SEO!
Guest blogging is a great way of expanding your reach while still touching an audience that is interested in what you have to say. Equally, it’s a great way of proving your expertise to a far greater audience than you might achieve on your own.
If you think that guest posting might be for you then the best way to start is by researching some similar blogs to your own and commenting on a few of their articles. Once you have put yourself out there, you could contact them directly, submitting a potential blog post you think they might like, as well as all your details e.g. website, social media, contact information.
SUBMITTING YOUR WORK TO PROFESSIONAL PUBLICATIONS
Why not cement your expertise by submitting some of your work to a professional publication in your niche? This might be a recent project you’ve worked on, or an article offering advice and tips to the reader. This might be better suited to those photographers in the wedding industry (many photographers share their latest weddings or simply advice for newly engaged couples), however there are many professional publications available in every sector.
HOST A WORKSHOP
If you’re up for meeting new people and think you have a flair for teaching, you could host a workshop. Workshops are incredibly popular within the photographic industry and don’t necessarily have to cater to the masses but instead could only offer five to ten places. Equally, you don’t need a hefty budget or a lot of kit to host a workshop. Maybe you’re giving a mini-workshop over a weekend on lighting techniques or maybe just an afternoon lecture on the best way to get started in the photographic industry.
How have you set yourself up as an expert in your field? What would an entrepreneur have to do to cement themselves as an “expert” to you?