5 Ways To Spring Clean Your Business
Spring is here, so now is the perfect time to dust off your business and give it a good spring clean.
TIDY UP YOUR WEBSITE
A great website isn’t only about getting your brand online, but also a way of expanding your business. So make sure it’s looking it’s best. Refresh some of your images, update your portfolio, change up the layout or have a complete overhaul altogether. You can easily make alterations yourself by simply logging into theimagefile > My Websites > Main > Customise Design. However, if you would rather outsource the job to someone else, you can use for our Website Build Service.
GIVE YOUR SEO A BOOST
Having good SEO is a great way of increasing website traffic. Write down anything you think your potential clients might search for when looking for your type of business. For example; children’s photography, family photo shoot, Buckinghamshire etc and then work these into your web page text and meta tags. Equally, make sure you have those all important browser titles sorted to really give your SEO a boost.
AUDIT YOUR SOCIAL MEDIA
Social media is a vital extension of every business. Go through each of your social profiles and check over your information and any links you are displaying to make sure they are correct, as well as everyone you follow. Also, have a real think about what sort of content you want to share with your clients. Does your current content align with your brand? Is it of interest to your customer base? If you need help setting up or re-branding your social media profiles you can always use our Social Media Service.
START A BLOG
A blog is a fantastic tool for all small businesses as it allows you to connect with current and potential customers on a more informal, friendly level. However, it’s important that if you have a blog, you keep it updated on a regular basis. There is nothing worse than a customer checking out your blog and your last post being dated 2013! When you signed up to theimagefile you will automatically have access to create a WordPress blog. To start setting up your WordPress blog simply log in to theimagefile > My Websites > Create Web Page and click the page title “WordPress Blog”.
PLAN IN ADVANCE
Wedding season is on its way so make sure you are advertising your business, your offers are out and your website has information and portfolio pages for prospect customers to view. If you don’t know where to start, check out our wedding page sets and spring page set that can easily be downloaded into your website.